Non-AFRE Co-Principle Investigators: Charles Slater - Co-Director, John Wish, Marketing and Transportation Dept, J McNelly and Vince Farace, Communicatins Dept, and Herman Koenig, Systems Science Dept, MSU
Project Name: Food Marketing in the Economic Development of Puerto Rico - LAMP Country Study*
Donor: Agency for International Development
Contract No: AID/CSD-786
Location: Puerto Rico
Duration: April 1965-June 1966
Budget: Portion of the budget listed in “LAMP Summary”
Documents: (Click here to view)
Project Goals: To obtain insights into the role of food marketing in economic development in Puerto Rico, and to evaluate the efforts to foment changes in food marketing as part of a more general economic development program.
Cooperating Institutions: Puerto Rican Department of Commerce, at the University of Puerto Rico--the Social Science Research Center, the Agricultural Extension Service, the College of Agriculture at Mayaguez, and the Department of Economics, the Government Departments of Agriculture and Economic Planning; Latin American Studies Center at MSU
Project Summary. The marketing study conducted in Puerto Rico as the first research endeavor in the Latin American Marketing Program lead to a second AID-funded project to establish the Latin American Market Planning Center.
*This description is adapted from work by Nancy E. Horn, an MSU alumnus from the Anthropology Department, published in 1985 “A Project History of Michigan State University’s Participation in International Development for the period 1951 – 1985”. See AFRE Emeritus Faculty - Acknowledgements