Non-AFRE Co-Principle Investigators: PI - Fabio R. Chaddad (firstname.lastname@example.org) University of Missouri and CO-PI Miguel I Gomez (email@example.com) Cornell University
In the last decade we have observed the establishment of a growing number of small- and medium-sized wineries in cool climate wine regions. As a result of this entrepreneurial activity, wine clusters are emerging in non-traditional regions. These emerging wine clusters have the potential to become vectors of rural development as they foster the growth of related industries. Most cool climate wineries are new, small, geographically dispersed, and inexperienced in wine production and marketing.
In an ongoing research project and with input from industry participants, we have identified a set of challenges faced by start-up wineries that we seek to address in this proposal. Our long-term goal is to increase the success rate (i.e. survival and growth) of start-up wineries and thereby foster the development of wine-based clusters in emerging cool climate regions. Our integrated project has the following supporting objectives:
This proposed integrated research-extension project supports the AFRE goals of enhancing the growth of rural entrepreneurship and the development of regional clusters.