The Vision of CRIS (e.g., the long-term outcome for CRIS) is
CRIS is a new partnership between academia, industry, government, and NGOs to establish a program for food and consumer product ingredient safety. Risk communication, which is an essential component of the center’s ability to fulfill its vision, is an incredibly important focus of this new program. As indicated in the first link to the left, a critical Strategic Priority for CRIS is to “Build Adaptive Communication Capability.” Addressing the specific objectives associated with this Strategic Priority will be accomplished through the following areas of engagement:
These areas of engagement will be coordinated through a unique partnership between the Center for Research on Ingredient Safety (CRIS) at MSU, and the Risk Innovation Laboratory at Arizona State University (ASU). The ASU ‘communication team’ is identified in the second link to the left, and includes Drs. Andrew Maynard, Diana Bowman, and Keri Szejda.
The combination of world class toxicology research at MSU, and the visionary risk-based communications research at ASU is a unique feature of CRIS. Through this combination, CRIS will be differentiated by possessing the necessary science and communications skills to have a significant impact on improving the ability of interested stakeholders, including consumers, industry and policy makers to make evidence-informed decisions.
The best research in the world cannot influence our ability to make good decisions, if it is not communicated appropriately to the decision makers and society, and the best communications are ineffective if the messages are not based on objective research. The combined strengths of MSU and ASU bring together the unbiased, expert skills needed to effectively communicate and influence the dialogue around evidence based decision making.
Visit the links in the menu to learn more about some of the communication tools already in place at MSU and ASU.