Emma Strong - Master’s Thesis Proposal Defense

Date: November 13, 2014
Location: RM 130 - Natural Resources

Exploration of the Local Grass-fed Beef Middle Value-chain in Lower Northwest Michigan
Master’s Thesis Proposal Defense
Emma Strong
Nov. 13
9 a.m.
Room 130, Natural Resources Building

The role of grass-finished beef in the local food movement of northwest Lower Michigan is growing with the concomitant value chain evolving both in scope and size. It is clear that demand for locally raised beef is increasing and there are a growing number of producers raising grass-finished beef and selling directly to consumers. However, there is little knowledge and literature about the middle part of the value chain.  Since the processors, distributors, restaurants, and retail establishments are all essential in the chain of transforming cattle on farm to the products consumers purchase, it is important to explore their role in the local grass-fed beef market. Therefore, the purpose of this mixed-methods study is to assess the middle of the value-chain of local grass-finished beef in northwest Lower Michigan.  The grass-fed beef middle value-chain includes processors, distributors, restaurants, and retail businesses.

Committee Members:

  • Dr. Matt Raven, Chairperson
  • Dr. Laurie Thorp
  • Dr. Jason Rowntree