Intangible Heritage and Tourism Product Development: A Win-Win Situation

Date: January 23, 2014
Location: Natural Resources Bldg Room 338


Dr. Lera Klitounova, a Fulbright Scholar from Belarusian State University, being hosted at George Mason University, will be talking about her work with Belarusian rural communities to identify, celebrate, and incorporate their “intangible heritage” into tourism product and experience development. Her presentation will include several case examples of intangible heritage tourism experiences and products, including agritourism, greenways, and other rural development projects.

Dr. Klisounova’s professional experiences include:
* working as Associate Professor for BSU’s International Tourism Department (part-time): teaching Marketing in Tourism; Ecotourism; Advertising and PR in Tourism
* serving as Chair of the Board of Belarusian Association of Rural and Ecotourism “Country Escape” since 2002
* working as a project consultant in agritourism, heritage tourism, community development
* conducting hundreds of trainings,
* moderating many conferences and panel discussions

Dr. Klitsounova’s credentials include:
* PhD in agriculture and ecology,
* Undergraduate degree in geography, Belarusian State University (BSU)
* Advanced diploma of Chartered Institute of Marketing (UK).