Real Christmas Tree Board Webinar Series
September 28, 2023 11:00AM - 12:00PM
Zoom
Contact: Bill Lindberg lindbe35@msu.edu or 616-438-2738
Christmas tree experts from across the country will discuss current research projects funded by The Real Christmas Tree Board. Topics will cover effective communication with the public (September 28th), pest management (January 23rd and June 25th), and genetic improvement of trees (April 23rd). Single registration allows access to each webinar event.
COST: FREE, but registration is required
Sept. 28, 2023
“Intentional Communication: Being a Spokesperson for the Christmas Tree Industry" John Armato, FleishmanHillard, Senior Partner
If you’re speaking on behalf of an organization or as an advocate for an industry, you’re serving as a “spokesperson.” You may not be on TV or giving interviews to newspapers, but your message is just as critical in meetings, at conferences, and in coffee shops. And all good spokespeople have one thing in common: They don’t leave their message to chance. And all good spokespeople have one thing in common: They don’t leave their message to chance. They are intentional about what they say and how they say it. Led by John Armato, Senior Partner with FleishmanHillard – the Real Christmas Tree Board’s communications agency partner – this session will give you insights into what messages really are, how they function, and what separates the good ones from the bad. You’ll learn more about the story the RCTB is working to tell and essential techniques you can use to help reinforce it, including the importance of “first words,” using the “ATM” technique to get from where you are in a conversation to where you want to go, and the importance of speaking with one voice while personalizing your particular approach.
If you’re speaking on behalf of an organization or as an advocate for an industry, you’re serving as a “spokesperson.” You may not be on TV or giving interviews to newspapers, but your message is just as critical in meetings, at conferences, and in coffee shops. And all good spokespeople have one thing in common: They don’t leave their message to chance. And all good spokespeople have one thing in common: They don’t leave their message to chance. They are intentional about what they say and how they say it. Led by John Armato, Senior Partner with FleishmanHillard – the Real Christmas Tree Board’s communications agency partner – this session will give you insights into what messages really are, how they function, and what separates the good ones from the bad. You’ll learn more about the story the RCTB is working to tell and essential techniques you can use to help reinforce it, including the importance of “first words,” using the “ATM” technique to get from where you are in a conversation to where you want to go, and the importance of speaking with one voice while personalizing your particular approach.
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