Marketplace Trade show

Making It In Michigan 2017 header

Celebrating Michigan’s Premier Food Marketplace Trade Show
Your Biggest Retail and Food Service Connection.
November 7, 2017 - Lansing Center - Lansing, MIchigan

Buyers, distributors, and brokers are all looking for new Michigan products, the Marketplace Trade Show is Michigan’s largest specialty event to sample and secure your future on their shelves. Over 100 major buyers looking for your product at the Marketplace Trade Show is your yearly opportunity to be seen and grow profits. The Marketplace Trade Show is an ideal opportunity to meet food service providers, chefs, restaurant owners and event planners looking to find new and interesting products and making new connections.

2017 Highlights for this year

Morning Buyers Hour – 11:30 am - 12:30 pm

This is an exclusive event to the buyers and store owners, distributors, brokers, food service providers, restaurants, chefs, and many others looking for new products to use or sell in their establishments or stores. This personalized time is your opportunity to talk to these key decision makers one-on-one and give your best business pitch and showcase your product.

General Marketplace Trade Show  – 12:30 pm - 4:30 pm

This is an open event to all participants of the conference and a free event to the general public. This afternoon allows vendors to sell products to around 400 conference attendees and the general public.  In addition, downtown Lansing has a large number of State of Michigan and business community employees that have been invited to come shop during lunch time and the afternoon. 

Retail Store Competition   

Three lucky vendors will win a year of free shelf space at a great Michigan supermarket chain in "The Next SKU Could Be You" product placement competition.

Industry/Resource Connections

Whether you're looking to find packaging solutions, ingredients, labels or printers, you'll be able to help find all the resources you need to make your product and business look professional and consumer-friendly at the Resource connection zone.

The morning buyers hour and general Marketplace Trade Show is located in Exhibit Hall A & B.

2017 Floor Plan

Vendor Registration

Marketplace Schedule

Marketplace Frequently Asked Questions

Marketplace Vendors List  

Please contact the MSU Product Center with any general questions you may have regarding this event at 517-432-4608 or If you have registration or payment concerns please contact Trina Trefil at 517-353-7185 or

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