Starting in June and running through September this year, the "Pure Michigan" promotional campaign took on a different product: "Pure Michigan Agriculture."
October 1, 2012
The “Pure Michigan” state brand rolls off the tongue with credit to an ongoing campaign with the Michigan Economic Development Corporation (MEDC). Starting in June and running through September this year, the “Pure Michigan” promotional campaign took on a different product: “Pure Michigan Agriculture.”
The Michigan Ag Council and the MEDC partnered to kick-off the first Pure Michigan Agriculture campaign, which featured radio spots and billboards in five major Michigan media markets: Detroit, Grand Rapids, Lansing, Traverse City and Flint.
“We were very pleased with the web traffic that the Pure Michigan Agriculture campaign drove to our website and we are planning another partnership effort for 2013” said Linda Jones, Executive Director of the Michigan Grape and Wine Industry Council.