Garden Fresh Executives to Host Keynote Panel

Garden Fresh executives are slated to host the Keynote Panel at the seventh annual Making it in Michigan Conference on Wednesday, Nov. 12 at the Lansing Center.

August 13, 2014

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Founder Jack Aronson and Co-CEO John J. Latella of Garden Fresh Gourmet will share the company story and field questions from the gathering of entrepreneurs and small businesses at the annual Making It In Michigan Conference to be held Wednesday, Nov. 12 at the Lansing Center. This year's theme is "Fresh Thinking for Success."

Attendees will be able to provide questions prior to the conference to be addressed by the panel through the MSU Product Center social media channels. Simply post or tweet us your question you would like to ask the Garden Fresh panel.

• https://www.facebook.com/makingitinmichigan

• https://www.facebook.com/pages/MSU-Product-Center-for-Agriculture-and-Natural-Resources/174927844530?ref=hl

• https://twitter.com/MakingItInMich

Or, you can email us at mckin134@anr.msu.edu.

The Garden Fresh story starts a little over sixteen years ago when Jack Aronson ignited the fresh salsa revolution in the back of his modest barbeque restaurant located on Woodward Avenue in Ferndale, Michigan. He concocted a salsa recipe using only fresh, all-natural ingredients that had customers driving for miles just to try it. Shortly after, Jack and his wife, Annette, got out of the restaurant business and founded Garden Fresh Salsa, along with current partner, Co-CEO and General Counsel John J. Latella’s father Tony.

Garden Fresh has garnered more than 450 major national and international awards for its products, and is the single largest producer of fresh salsa in North America. With total revenue exceeding $100,000,000, and supporting over 430 employees and their families, Garden Fresh’s line of salsas, hummus, dips and tortilla chips is augmented by a robust private label business. The Garden Fresh portfolio of brands has distribution throughout the United States and Canada, as well as Puerto Rico and Europe. 

Look for upcoming information on the educational sessions soon!