Issue Identification Process


OVERVIEW

Michigan State University Extension has long been a source of information and education for Michigan residents. Along with MSU AgBioResearch scientists, Extension professionals throughout the state have asked Michigan residents to help them determine where they should place their emphasis in the future through the MSU Extension and AgBioResearch Issue Identification Process.

The Issue Identification process included an online survey and a series of statewide focus groups. The online survey was launched in September of 2015 and resulted in 7,180 responses from our community. Results include a ranking of statewide priorities, as well as specific programmatic feedback. There were also 52 focus group sessions across Michigan, including approximately 1,200 participants, resulting in the identification of priorities by stakeholders for each MSU Extension District. The data collected from this process will enable MSU Extension and AgBioResearch to identify community needs, priorities for the future, and relevancy of existing programs.

All of the documents listed on this page are only available to MSU Extension staff through a SharePoint login.


STAFF INSTRUCTIONS: HOW TO USE THE ISSUE IDENTIFICATION DATA RESULTS

Michigan State University Extension staff can integrate results from the online survey and focus groups into future programming.  Reports are available below for the online survey, district focus groups, under-represented audience focus groups, and specialized data for specific audiences and work teams. An overview of the Issue ID data and training materials are available in SharePoint: Issue ID Background Materials. To access the complete set of reports login to SharePoint, select the MSUE All Staff option, then select Issue ID Results.


ONLINE SURVEY RESULTS

Quantitative Online Survey Reports

The survey data results include a ranking of overall statewide needs, priority areas (Natural Resources, Food & Health, Family, Community, 4-H & Youth, Agriculture, Lawn & Garden, Volunteerism, Business), and a measure of awareness regarding AgBioResearch, Extension, and 4-H. 

District 1 Report
District 2 Report
District 3 Report
District 4 Report
District 5 Report
District 6 Report
District 7 Report
District 8 Report
District 9 Report
District 10 Report
District 11 Report
District 12 Report
District 13 Report
District 14 Report

 


DISTRICT FOCUS GROUP RESULTS

Quantitative Demographic Reports

The quantitative reports include demographic information regarding the attendees at the district focus groups. The data is available at a statewide and district level.

District 1 Report
District 2 Report
District 3 Report
District 4 Report
District 5 Report
District 6 Report
District 7 Report
District 8 Report
District 9 Report
District 10 Report
District 11 Report
District 12 Report
District 13 Report
District 14 Report

Qualitative Priority Reports

Information from the Issue Identification focus groups is helpful in identifying new audiences and programs. It may also be helpful in understanding the language community members use when describing needs and priorities. The qualitative priority reports listed below include statements developed by District Extension Councils describing priorities they desire MSU Extension to address. The first link below includes a list of priority statements identified in the focus groups. The second link below includes current programming/district priorities for each priority area.


 UNDER-REPRESENTED AUDIENCE FOCUS GROUPS

Twelve additional focus groups with under-represented groups were conducted in 2016. An executive summary is available capturing information from all focus groups. The quantitative report includes demographic information regarding the attendees of the under-represented audience focus groups. Additional reports are available for each under-represented audience in the the third link below.


 

SPECIALIZED DATA REPORTS FOR SPECIFIC AUDIENCES & INSTITUTE WORK TEAMS

Specialized reports are available upon request. To request a report, complete the following form: Specialized Data Request Form. Please include a detailed purpose of the requested report along with a preferred time frame for receiving the report. A Zoom session can be scheduled to go over the results. Specialized reports can be found in the SharePoint link below.