Senior Academic Specialist
I am a communications manager and assistant coordinator of the IPM Program. My team includes a communications specialist and an undergraduate student. Together, we work on a variety of communication projects across the College of Agriculture and Natural Resources. Our work involves online and print resources and social media. I also plan communication strategies including content strategy.
Current assignment: Extension 100%
I organize and produce educational and promotional resources for the Integrated Pest Management Program and our partners working in related fields of sustainable agriculture. Specifically, I develop resources and information that help people make environmentally and economically sound pest management choices based on science. Toward this goal, I collaborate with MSU’s scientists and extension educators to deliver their expertise to end-users such as farmers, gardeners and landscape managers. Listening to these teammates, I determine the most appropriate delivery methods to present science-based information in an appealing, user-friendly manner. I review new delivery forms and technology for potential use in our projects.
A significant effort by my team is to annually edit and post about 500 articles written by MSU Extension specialists and educators for the MSU Extension website. These articles are pushed out through 11 email listservs containing over 39,000 contacts and with social media. Through the Smart Gardening program, a marketing initiative I developed with the MSUE Consumer Horticulture program, we promote basic practices that improve gardening while better protecting the environment. I also work with the Entomology Department chairperson and others in marketing and communications for the Department including web, print, social and conventional media.