Michigan Good Food Fund Pitch Competition


Michigan Good Food Fund Pitch Competition MGFF_Logo_CMYK

Does your food business help to bring more healthy foods to Michigan communities in an equitable way? The Michigan Good Food Fund at MSU Center for Regional Food Systems wants to hear from good food, Michigan-based businesses during this year’s MSU Product Center’s Making it in Michigan. 

Michigan food businesses who are increasing access to healthy, local, and affordable food, driving economic development, using a racial equity lens, and considering environmental sustainability, the Michigan Good Food Fund wants to hear your pitch!  

Effectively sharing your business pitch is crucial for success! Talking to a buyer, investor, or loan officer requires you to share your business details in a condensed way. So…what is a pitch? A pitch is like commercial that takes your business plan and condenses it into 30-90 seconds.  

Not sure if you qualify? Ask yourself, does my business help bring healthy foods to our communities, am I an entrepreneur or color or do I employ people of color, use locally sourced ingredients in my product, use compostable packaging or chemical-free on-farm practices? If you answered yes to most of the questions, we want to hear your pitch.  

Prize opportunity  

Does your food business bring more healthy foods to Michigan communities in an equitable way? Then the Michigan Good Food Fund at MSU Center for Regional Food Systems wants to hear from you! Food businesses have an exciting opportunity to pitch your food product to a live, online audience during the 2021 MSU Product Center’s Making it in Michigan conference. Two good food businesses will be selected to pitch live and receive capital and resources to invest in their business. Judges will identify the top two businesses to participate in the live session on April 27, 5:00 – 6:30 PM where the recipient of $5,000 and $2,500 awards will be announced live! The funds can be used towards purchases such as packaging, ingredients, equipment, real estate purchases, accounting services, web design, marketing services, or other purchases needed to support a good food business.

  • 1st place - $5,000
  • 2nd place - $2,500 

Next steps to apply 

  1. Assure that you meet the mission of the Michigan Good Food Fund
  2. Review online resources and other food business pitches available to help you give an effective pitch
  3. Practice, practice, practice your pitch 
  4. When you are ready to gorecord a 60-90 video
  5. Save your video as an MP4
    1. submit through our two-step registration until Thursday, April 11, 2021 at 11:59 PM EDT

Two businesses will be selected to participate in the live event and receive the awardsBusinesses selected will be notified by close of business Thursday, April 22. Those businesses selected to participate are expected to:  

  • Meet with the Making it in Michigan team on Friday, April 23, 12:30 PM, to review the live session and a tech check 
  • Present their pitch live during Making it in Michigan on Tuesday, April 27, 2021, 5:00 – 6:30 PM EST. Decisions regarding 1st and 2nd place will be made live during the event. 

Rules & Guidelines 

  • Videos will be scored on the following:  
  • The application will be open from March 25 - April 11, 2021. No late entries will be permitted. 
    • Meeting the mission of the Michigan Good Food Fund   
    • Including mention of the why, who, competitive advantage, financials, and entrepreneur’s background  
    • The business’ impact on healthy food access, racial equity, equitable ownership, local foods, &/or environmental sustainability.  
    • How the funds will be used. 
  • The judging committee is comprised of professionals from the food and financial institution industry and Michigan Good Food Fund team. 
  • Video submissions will be reviewed by committee April 11-21. 
  • On April 22, the two entrepreneurs selected to pitch live during Making it in Michigan will be announced.   
  • Funding awarded will be provided as reimbursement or direct pay to a vendor from MSU Center for Regional Food Systems. 

Example Application

Apply Here - Starting March 25