Making It In Michigan is the premier food show and networking conference in the state. Don’t miss this day of valuable educational sessions and retail buyer interaction to help expand your food or agricultural product business.

Making It in Michigan will return on April 27-29, and May 4-6, 2021.

Register for the Making it in Michigan Conference

Register Your Booth at the Trade Show


Making It In Michigan Conference

If you are interested in starting or expanding a food business, the Conference provides you with 11 different educational strategies covering product development, marketing and compliance. You will also have the opportunity to learn from and engage with retailers and distributors on determining the right placement strategies for your products.

Hear what other conference attendees have said about participation:

“If you want to want to be a part of the growing food scene in Michigan, attending the Making It In Michigan conference is a must.”- Andrew Chmielewski, Dave’s Sweet Tooth
“The Making It In Michigan conference has helped me build some great relationships and got the word out about my company.” - Scott Christ, Pure Food Company

As a result of the 2018 Making It In Michigan conference, attendees plan to:

  • Develop a new food product or business
  • Launch a food product for retail sale from their food service business
  • Develop/update marketing plan
  • Contact retailers to market their product
  • Develop/update Nutrition Facts labels for their products

Learn more about how the Making It In Michigan Conference can help launch or grow your food or agriculture product business.


Register now for Michigan’s premier food entrepreneur conference 'Making It In Michigan'

Conference is Nov. 13 at the Lansing Center and space for both educational sessions and vendor space is limited.

Marketplace Trade Show

The Marketplace Trade Show is invaluable opportunity for telling your story and showcasing your market-ready product to potential retail buyers. Becoming a vendor at the Marketplace Trade Show gives you exposure to:

  • Retail buyers: large supermarket chains or institutional food buyers, independent grocers, specialty food stores
  • General consumers
  • Brokers
  • Distributors
  • Food Cooperatives
  • Chefs

Past Marketplace Trade Show exhibitors have said:

“We attended the Making It In Michigan Marketplace trade show, which was a great opportunity to meet the decision makers at large and small stores and have benefited tremendously from that opportunity.” - Monica Randles, Nutcase Vegan Meats
"We've made some great contacts and met new customers at the Making It In Michigan Marketplace trade show and have become connected with some excellent resources in the industry." - Marshall and Elliot Rader, The Gluten Free Bar

Vendors at the 2018 Making It In Michigan Marketplace Trade Show reported:

  • Receipt of new orders
  • Contacts established which led to future orders
  • Networked with other vendors that benefited their business in some way


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