The "Next SKU Could Be You" Product Placement Competition

MSU Product Center and Westborn Market

Present "The Next SKU Could Be You"
Product Placement Competition
at the
Making It In Michigan Marketplace Virtual Trade Show
April 29, 2021

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To be eligible for this contest as a Making It In Michigan vendor you must be a client of the MSU Product Center who has had a minimum of two counseling sessions in the past year and your product is produced in Michigan.

Start-up businesses or established food companies looking to launch a new food product or pursuing additional retail opportunities will have the chance to compete for a year's worth of free shelf space. Westborn Market will judge and pick a select group of winners from the Product Center clients and vendors exhibiting product at the trade show for placement in their stores in Berkley, Dearborn, Livonia and Plymouth. Westborn Market is highly regarded as a leader in providing locally made products.

Judging criteria is based on four variables:

  • Good quality product with a distinctive flavor and taste
  • Attractive packaging and convenience for consumer use
  • Well-defined competitive advantage, i.e. designed for special kind of consumer, featured health benefits
  • Ability to exhibit retail and market readiness along with a sound business proposition for the consumer and the grocer

Virtual "booths" will be reviewed and a limited number of companies will be asked to present a virtual pitch and provide samples for tasting to determine "The Next Sku Is You." Winners will be announced on May 6, 2021 at the 8:30 a.m. closing session.

 

 

 

Busch's Market and D&B Grocers are also looking to grow their local presence by adding up to two new vendors for a one-year trial in their stores. Product decisions will be made after the April 29, 2021 vendor show.

To be eligible for this contest as a Making It In Michigan vendor you must be a client of the MSU Product Center who has had a minimum of two counseling sessions in the past year and your product is produced in Michigan.

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Busch's is the hometown local food market that blends the best of today's freshness and style with the traditional values, personal service and wholesomeness you expect from the neighborhood grocer, but seldom find at other supermarkets.

Our products are specifically chosen for their exceptional taste and superior ingredients. From local specialty gourmet foods and farm to table produce, to everyday staples, Busch’s delivers only the best to your table.

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Bobby and Danny Hesano, shifted gears from a local grocer and took the family business to the next level and founded D&B Grocers.  At the time of inception, there was a need for an independent distributor to service independent retailers in the Detroit area. D&B Grocers Wholesale would fill that need. The family found success in the new venture and became the primary source for independent stores across the Southeastern Michigan region.

At D&B Grocers, we understand how quickly the retail food industry changes, which is why we work directly with vendors and retailers to create opportunities that are profitable for both. It is our goal to not only meet our mission with excellent and honest service, but to ensure that we also serve the community in which we operate.