The "Next SKU Could Be You" Product Placement Competition
MSU Product Center and Westborn Market
Present "The Next SKU Could Be You"
Product Placement Competition
12th Annual Making It In Michigan Marketplace Trade Show
November 13, 2019
To be eligible for this contest as a Making It In Michigan vendor you must be a client of the MSU Product Center who has had a minimum of two counseling sessions in the past year and your product is produced in Michigan.
Start-up businesses or established food companies looking to launch a new food product or pursuing additional retail opportunities will have the chance to compete for a year's worth of free shelf space. Westborn Market will judge and pick a select group of winners from the Product Center clients and vendors exhibiting product at the trade show for placement in their stores in Berkley, Dearborn, Livonia and Plymouth. Westborn Market is highly regarded as a leader in providing locally made products.
Judging criteria is based on four variables:
- Good quality product with a distinctive flavor and taste
- Attractive packaging and convenience for consumer use
- Well-defined competitive advantage, i.e. designed for special kind of consumer, featured health benefits
- Ability to exhibit retail and market readiness along with a sound business proposition for the consumer and the grocer