Hummus Goodness Story
The dream of Hummus Goodness did not start in Birmingham, MI. It did not even start in the USA. The roots of Hummus Goodness began in August of 2017 in Shanghai, China. While living there as an expat with my husband and 3 children, I started a company called Hummus House. I crafted fresh hummus every week for the other expats in the city. My automotive executive husband asked me what was my goal. 50 containers a week which I immediately passed that number by selling 65 containers in the first week. Nine months after starting Hummus House- I was selling over 400 containers per week with 0 advertising or marketing. Business grew by word of mouth, great customer service and unique flavors. And then my husband’s job relocated us to Michigan.
In June 2018 Birmingham became our new home. So was continuing the hummus legacy an obvious path? Not at all. Concerned with the abundance of store bought hummus I believed there would be too much competition and difficulty penetrating the market. It took the urging of friends, family, neighbors and even strangers who tried my hummus to get me to finally say Let’s do it again!
Hummus Goodness started in the kitchen of St. James Church in April of 2019. At first hummus was delivered directly to customers home’s but as demand increased, I approached Holiday Market Select in Birmingham to be the first carrier of my hummus. From there business soared! Within 18 months, Hummus Goodness moved to our own facility in Southfield and can be found in over 50 Michigan and Ohio stores.
So let’s talk hummus! Hummus... I know, another hummus company! But Hummus Goodness is different! Hummus Goodness is better! We are here to show you that you CAN buy clean AND delicious store-bought hummus. That's right! We are CLEAN AND DELICIOUS! That’s because hummus should be enjoyed fresh.
To us, fresh means not extending shelf life to 90+ days using methods that takes away flavor and freshness from hummus.
Fresh does not include ingredients like potassium sorbate and citric acid.
Fresh does not mean using artificial ingredients to develop some sort of semblance of hummus.
To us, fresh means real ingredients. Ingredients like responsibly sourced NON-GMO beans (yep we can tell you exactly where are beans are grown!), Michigan grown beets, fresh lemon and lime juice, and real garlic cloves (can you believe some hummus companies use dehydrated garlic or garlic powder! Yuck!!)
And of course ALL of our hummus is made with ONLY Olive Oil instead of a mix of olive oil and hydrogenated oils.
At Hummus Goodness, fresh means hummus that is bursting with amazing flavors like Classic Hummus, Beet Hummus, Taco Hummus, Spicy Hummus. But our signature flavor? The one that started it all in China and made us so popular? Balsamic Hummus- made with FRESH roasted garlic and balsamic glazed red onions, it's the perfect savory dip with just a touch of sweetness! So. Darn. Addictive.
Hummus Goodness prides ourselves on crafting the freshest, cleanest hummus on any grocery store shelf. Go ahead, dip into the Goodness and see what everyone is raving about!
Hummus Goodness Products
Hummus Goodness offers 5 flavors of freshly crafted hummus, all of which are made with real ingredients like non-GMO garbanzo beans, fresh lemon juice and olive oil.
Classic Hummus: A simple blend of chickpeas, tahini, garlic, olive oil, lemon juice, salt and cumin. Topped with a drizzle of olive oil and a sprinkle of paprika!
Beet Hummus: Freshly roasted Michigan grown beets gives our Beet Hummus not only an amazing color, but also a super fresh flavor!
Taco Hummus: The ultimate dip combination, our Taco Hummus is perfect with tortilla chips, celery and in a street taco!
Balsamic Hummus: Freshly roasted garlic and balsamic glazed red onions made in house provide the perfect sweet, yet savory hummus combination!
Spicy Hummus: For all the spicy lovers, you’ll love the slow heat of Sriracha and chili flakes balanced with a splash of lime juice!
The company has completed all necessary tests on their products and use the 2016 nutritional values. Their products contain GS1 barcodes. The company currently has placement in a few retail establishments across Michigan and works with a few distributors.