Sherman's Tennessee Hot Crackers

Sherman's Tennessee Hot Crackers Story

Our hot crackers are made here in Michigan but the family recipe comes straight from Tennessee.

The Vanatta's love to entertain family and friends. Sherman started making his Tennessee Hot Crackers for family gatherings and they were a huge hit! People just couldn't get enough. As a family, they decided to share their crackers with everyone.

Sherman's Tennessee Hot Crackers is a woman & family-owned snack company based in St Clair Shores, MI. We launched our business in 2019 when our dad, Sherman, retired from Chrysler. Dad had been making the crackers for family get-togethers for a long time using a family recipe that comes from Tennessee. Accordingly, we named our product "Sherman's Tennessee Hot Crackers." The timing was perfect because Pam, the oldest daughter, and business partner, owned a PR & Marketing company so she could develop the branding, packaging, and marketing strategy. We got started out of our home kitchen using the cottage law. The whole family got involved and we joined local farmer's markets & events. People loved our crackers! With the growing demand, we needed to find a space and get our business license. We found the perfect location in St. Clair Shores where we did a build-out and created a small store-front and large production area in the back. From there, we started to get more involved in the community by sponsoring school and local events. When Covid hit, we kept our business flourishing by offering online ordering and free, contactless deliveries with a 5 bag minimum. Now that we've established our local business, we are ready to take the next step and expand into larger retailers.

Sherman's Tennessee Hot Crackers Products

The Original Hot Cracker - If you like hot & spicy with a ton of flavor, you'll want to keep a bag of these at home all the time! Try them with cheese or salsa...bust them up in a hot bowl of chili or chicken soup. They go great with any dip, by themselves or with a cold beer.

Fiesta Fire Crackers - We've perfected our next spicy flavor, "Fiesta Fire Crackers." If you like spicy with a Southwest kick, you'll love this feisty flavor!

White Cheddar - Our White Cheddar crackers have a bold white cheddar cheese flavor with just the right amount of spice!

Garlic Parmesan - Our newest addition to the cracker family has the perfect combo of garlic & parmesan flavor and just the right amount of spice too!

The company has completed all necessary tests on their products and use the 2016 nutritional values. Their products contain GS1 barcodes. The company currently has placement in a few retail establishments across South East Michigan and self distributes.

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