Content marketing concepts for small business

Content marketing requires little cost and can increase awarness of and sales to your business by increasing communication with your potential customers.

Small businesses can take advantage of no-cost or low-cost customer communications to begin filling their sales funnel. It is called content marketing and begins with a web presence.

Content marketing is a way to generate sales by using electronic media such as blogs and video posts. Content that is created and posted as an informational resource for potential customers is what it’s all about. You may already be a consumer of content marketing and not realize it. It begins with an internet search to answer a question about a product or service.

Have you ever searched online for a review of a restaurant, real estate agent, lawyer, or other small business? Most people have. Then, they read or view the content that the search engine provides. The search result content is what matters the most. If you create content that is relevant to the customer’s search, your content will be presented to the user in the search results.

Content marketing is easier than you might think. You simply write a newsworthy piece and post it to your website. If you write and post articles frequently enough to be recognized as relevant to search engines, your content will appear in search results – the more relevant and popular the higher up your search rank will be. Perhaps that is how you wound up reading this article. Even if you had never before heard of Michigan State University Extension you could find this article via a search engine and click through to read it if it sounds relevant to the information you are looking for.

You can also create video blogs or product usage videos. Post these to your website or popular video upload websites with tags and titles that are appropriate for your customer’s search query and that point to your website. Post frequently enough to be current and relevant to your customer’s search, be informative and nonbiased.

Internet users are savvy, and they will click off your content if it’s a sales pitch. Your content marketing strategy should answer consumer questions about your industry and your products. For example, you could list the pros and cons of competitors in your field—including you. This will give the reader assurance that your article is not biased towards your firm. Content marketing is all about being relevant, nonbiased, and providing full information with potential customers. Creating relevant content will allow your written or video information to be listed in internet search results.

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