Enhance direct farm marketing efforts in 2016 through update experience

Direct farm marketers can start anew with tips for selling, and exploring institutional sales by participating in the Direct Farm Marketing Update, March 9.

Direct marketing of agricultural products in Michigan is big business. According to the 2012 USDA Census of Agriculture, 6,243 farms reported direct sales to individuals for human consumption with a value of nearly $59 MIL.

While plans for the new season are in the works, how can growers strategize to get the competitive edge with their sales to consumers through roadside stands, farmer’s markets, and consumer-supported agriculture, or CSA’s?

Attend the upcoming Direct Farm Marketing Update to explore tips for direct marketing, farm to institution selling and the experience of established producers. Enroll in MarketMaker for free for greater visibility and linkages in the community.

The Direct Farm Marketing Update will be held 11 a.m. to 2 p.m. Wednesday, March 9 at the Washtenaw County MSU Extension office, 705 Zeeb Road, Ann Arbor. The registration fee is $10 for enrolled MarketMaker businesses, and $20 for non-MarketMakers. Space is limited, so pre-registration and payment is requested by March 4, 2016.

The Direct Farm Marketing Tune-up is sponsored by MarketMaker, Michigan State University Product Center and Michigan State University Extension

Did you find this article useful?