Entomology faculty recognized at 2014 ACE Conference
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EmailAssociation for Communication Excellence (ACE) presented a silver award for a marketing communications campaign to a team including Entomology's Joy Landis, Mallory Fournier and Dave Smitley.
Association for Communication Excellence (ACE) presented a silver award for a marketing communications campaign to a team including Entomology’s Joy Landis, Mallory Fournier and Dave Smitley, who worked together on the Smart Gardening Initiative. Landis and Fournier traveled to Portland, Oregon, June 24-27 to receive the award and present “How a Message Campaign Produced a Team to Deliver Smart Gardening to a Smart Audience.”
The recipients developed a process for the MSU Extension Consumer Horticulture team to market Smart Gardening advice and expertise to reach a large number of Michigan gardeners. Additional staff who lend their expertise, time and effort include MSU Extension educators Rebecca Finneran, Mary Wilson, Bob Bricault, Diane Brown, Hal Hudson, Rebecca Krans and Gretchen Voyle.
The results of this campaign: sales of soil test kits are up 203 percent, calls to the statewide hotline grew 20 percent, and website visits to Gardening in Michigan have increased 25 percent. Extension educators and Master Gardener volunteers are energized and other states want to join the campaign. During 2013-2016, The Ohio State University will be sharing programming with MSU Extension thanks to a federal grant.
