JOANN’S partnership provides big returns to Michigan 4-H
In the late winter 2022 JOANN campaign, Michigan ranked first in the nation, raising $80,825 through 41 Michigan stores.
For the past six years, JOANN Fabric and Craft Stores have partnered with National 4-H Council to empower the next generation of makers to lead lives with their hearts, hands and minds. The partnership includes both in-store donations, custom 4-H products and digital experiences that strive to ensure every kid has an equal opportunity to succeed.
In late winter 2022, JOANN stores nationwide hosted a point-of-sale fundraiser with the proceeds benefiting 4-H. Customers could donate either $1 or $4 to 4-H when checking out online or in-stores. During the fundraiser, which ran Feb. 1 to April 30, Michigan ranked first in the nation, raising $80,825 through 41 Michigan stores. Collectively, over $909,000 was raised at the 834 JOANN stores nationwide.
“We are so grateful for the partnership with JOANN and for all those who donated during checkout. These types of fundraisers are a great example of how every dollar makes a difference and collectively we can come together for a big impact,” said Julie Chapin, Michigan 4-H Foundation Resource Development Committee chair, director of MSU Extension’s children and youth programs and state 4-H leader.
Fifty percent of the funds raised supported Michigan’s county 4-H programs; 10 percent supported statewide 4-H learning experiences; 5 percent each for state 4-H programs and the Michigan 4-H Foundation; and 30 percent to National 4-H Council.
- The top Michigan JOANN stores were Ypsilanti, Canton, Auburn HIlls, Brighton and Livonia.
- The top counties that raised the most donations were Oakland, Wayne, Washtenaw, Macomb and Livingston.
- Nearly half or 21 of the Michigan stores are located in southeast Michigan, which is the metro-Detroit area.
The JOANN partnership with 4-H also offers a rewards card for current and lifetime 4-H members, parents, volunteers and 4-H professionals to receive 15 percent off total purchases every day. In return, JOANN donates a minimum of 2.5 percent back to National 4-H Council. In addition, JOANN and Shop4-H.org created a line of 4-H fabric, with a portion of sales benefiting 4-H.
The 2023 JOANN campaign was held Jan. 31–May 1. Results were pending as of this publication date.