Making It in Michigan Conference and Trade Show coming to Lansing in April 2024

Join us for Michigan’s specialty food manufacturers premier event.

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The Michigan State University Extension Product Center will host the 15th annual Making It In Michigan (MIIM) Conference and Trade Show on April 24, 2024, at the Lansing Center. The Trade Show, powered by a partnership with Pure Michigan Business Connect (PMBC) and the Michigan Department of Agriculture & Rural Development (MDARD), will feature over 160 vendors of quality Michigan-made food, beverage, and agricultural products. This one-day trade show provides a key opportunity for new Michigan companies to network with buyers across the state.   

Anticipating over 300 participants from around the state, Making It In Michigan will bring together Michigan entrepreneurs, retailers, consumers, government representatives, University colleagues, and more with the sole focus of growing Michigan’s economy.   

“We are excited to host this year’s Making It In Michigan Conference and Marketplace Trade Show,” said Mollie Woods, director of the MSU Product Center. “The Trade Show always has a strong base of Michigan manufacturers and excellent buyer activity.” 

In addition to gaining traction with retailers, up-and-coming food businesses also have a chance to network and learn from each other. The morning session of the Making It In Michigan Conference will feature a keynote speaker and four panels on topics that will ignite food manufacturers. 

Each year, the MSU Product Center recognizes clients with special awards at the annual conference. Join us during lunch for the special awards presentation and to watch a video highlighting these value-added business entrepreneurs.

If you are interested in participating in the Making It In Michigan event at the Lansing Center as a Trade Show vendor or Conference attendee, please visit the event registration page. Registration for both the Conference and Trade Show is required by 11:59 p.m. on April 5, 2024.

Members of the public are also invited to attend the Trade Show for free, providing the perfect opportunity to sample and discover the latest and greatest Michigan-made food products and interact with entrepreneurs from all over the state.

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