Marketing bootcamp course offered for retail greenhouses and garden centers

Kristin Getter, Michigan State University Extension, Department of Horticulture - January 11, 2013

A four-hour, face-to-face class will be offered twice in Michigan to help retail greenhouses and garden centers improve their marketing skills.

Michigan State University Extension is offering a marketing class called Marketing Bootcamp for Retail Greenhouses and Garden Centers. This four-hour, face-to-face, hands-on course is taught by Dr. Bridget Behe, MSU Department of Horticulture, and is offered twice, once on the east side of Michigan and once on the west side of Michigan:

Tuesday, Feb. 19, in Novi, Mich.
Tuesday, March 12, in Grand Rapids, Mich.

This course has the following objectives:

Improve and enhance sales skills to increase sales, especially of complementary products (add on sales).
Increase and refresh customer interaction skills to enhance sales and acceptance of Michigan products.
Improve and refresh marketing knowledge of all levels of sales staff to increase knowledge about various consumer segments and their needs or demands.
Enhance overall readiness to serve customers during the spring rush and increase customer satisfaction.

For course fees, more course information, or to register:

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