Preparing for the Big Buyer Meeting at Making It In Michigan

Learn valuable tips at the April 14 live Zoom session with Detroit’s Skidmore Studio

One of the most important things you can do to launch your new food product is to meet with buyers. For new entrepreneurs, meeting with buyers can be a nerve-racking experience – what do you say, how do you dress, what materials do you bring? It’s important for food makers to think like a buyer when approaching these buyers’ meetings, but what does that mean?

Prepping for the Big Buyer Meeting Program

Consumer Packaged Goods (CPG) experts from Skidmore Studio will discuss how to get the most out of your important buyer meeting. Skidmore Studio is a strategic marketing studio based in Detroit that helps organizations grow through expert brand strategy and design. The 30-minute presentation, followed by Q & A will cover topics such as how to understand the retail buyer, how to ensure your packaging and design appeals to their customer, and how to guarantee that your brand is memorable.

This pre-conference session will be held live on Zoom, Wednesday, April 14 at 10 a.m. and is hosted by Pure Michigan Business Connect and the Michigan Department of Agriculture and Rural Development. Please register to reserve your spot. This program is one of multiple pre-sessions available for the upcoming Making It In Michigan Conference and Trade Show (MIIM). Learn more below about the educational sessions, networking, and pitch opportunities available to food businesses virtually at MIIM.

Making It In Michigan Conference and Trade Show

This year’s Making It In Michigan Conference and Marketplace Trade Show will be held virtually April 27-29 and May 4-6, 2021. The program will feature in-depth educational sessions, networking opportunities, take-home resources, and a virtual trade show for food entrepreneurs to sell their products and make connections with buyers through customized virtual vendor displays and a unique buyer-supplier event. The conference will also incorporate a pitch competition through the Michigan Good Food Fund and a collegiate chef recipe showdown in partnership with the Michigan Bean Commission.

The MSU Product Center is excited to partner with the Michigan Department of Agriculture and Rural Development and the Michigan Economic Development Corporation on May 6, 2021, as part of the conference to offer a unique matchmaking opportunity for buyers and sellers. For detailed conference or trade show information visit, https://www.canr.msu.edu/miim/ or contact ANR Event Services at events@anr.msu.edu

The MSU Product Center supports entrepreneurs in the food industry by offering food product businesses the information and tools they need to succeed today. Previous Making It In Michigan conferences have attracted nearly 200 food product businesses and dozens of food business buyers.

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