Scaling up to wholesale

A day-long workshop for small farmers interested in integrating wholesale markets into their sales channels.

A collage of Pumpkins and other vegetables
By MSU Student Organic Farm

As consumer demand for locally-sourced high-quality food continues to grow, intermediary buyers, such as chefs, food service directors and grocery retailers, are also seeking to source products from local farmers. This increased demand from wholesale buyers creates a new market opportunity for small farmers and can provide growers with a more stable buyer, an efficient market outlet, and increased revenue.

On Tuesday, Feb. 19, join MSU Extension Local Foods Coordinator Jae Gerhart for a day-long workshop on the production, marketing, pricing, and logistical considerations necessary for integrating wholesale market channels into a market-garden business. Participants will also hear from six growers of various sizes, who will share their first-hand experiences selling into wholesale markets. Participants will walk away with important resources related to managing the cold chain, packaging, communication, establishing forward contracts, pricing, and more! This workshop is ideal for diversified market-garden growers interested in integrating diversified wholesale channels into their existing farm business.

This workshop is in collaboration with the MSU Student Organic Farm’s Farmer Field School and will take place at the MSU Extension Washtenaw County Classroom located at 705 N Zeeb Rd. Ann Arbor, MI 48103. To register, head to

 Tuesday February 19

9 a.m. – 4 p.m.

Washtenaw County MSU Extension Classroom

705 N Zeeb Rd. Ann Arbor, MI 48103

 Cost: $55 - $100 sliding scale

Register at:


Did you find this article useful?