Web and social media marketing for businesses

MSU Extension offers classes for beginners and experienced business owners to improve their marketing via the web and social media.

Your competitors are using the web and social media to promote their business – should you? Social media is the latest and fastest growing marketing trend. Don’t let your competitors find your customers first.

Join us for Web and Social Marketing 1.0 an introduction into the fundamentals of social media. You’ll learn:

  • Who is using social media.
  • Why is social media an important part of your marketing strategy.
  • What are the most widely used social media outlets.
  • Which outlets are best for you.

Have you attempted to use Internet marketing and social media for your small business, but wonder if you are doing it right? Are you unsure how to maximize your efforts or determine your return? How best can you utilize the many platforms to reach your customer and promote your business? Our intermediate session Web and Social Marketing 2.0 will discuss the most appropriate use of social media, what it takes to nurture a successful social media presence, what works and what doesn’t, what best practices are out there and how to build an online brand. You’ll leave this presentation with a set of practical, proven tools that will help you get measurable results from your online marketing efforts.

Perhaps you've mastered the platform, built an audience, and have a steady stream of content. Then Facebook launches a redesign, YouTube has a new layout and Twitter wants you to convert to a brand page. Wait, what?! The Web and Social Media Marketing 3.0 class will give you the inside scoop on the latest and greatest changes in social media. Discover how they affect you and the new ways in which you must engage your social audience in this new environment. Explore the basics of social advertising and begin to expand your social presence.

Michigan State University Extension is working with Portland Main Street to offer educational workshops for business owners in Portland, Mich. and around the state. You can register online for these workshops if you are interested.

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