Delivering Timely Fruit Production Programs

Michigan is a major producer of apples, blueberries, cherries, grapes and many other fruit crops. To maintain competitiveness in a global marketplace, Michigan fruit growers need to be on the cutting edge of economically sustainable production, pest management and postharvest practices. MSU Extension fruit researchers and educators deliver this information to fruit producers through year-round programs.

Download the printable MSU Extension Fruit Production: Delivering Timely Fruit Production Programs programming profile.

Winter Programs

MSU Extension fruit educators organize and develop statewide and regionally-specific, off-season meetings from fall to early spring. They provide post-season analyses and educate stakeholders on current trends in fruit production and pest management.

  • The Great Lakes Fruit, Vegetable and Farm Market Expo (GL Expo), held annually in Grand Rapids, Michigan, in early December, attracted over 4,200 attendees from 42 states and five Canadian provinces. More than half of all GL Expo attendees participated in one or more of the 17 fruit education sessions organized by MSU Extension fruit educators in 2015.
  • The biannual Tree Fruit IPM School, an intensive 2.5-day program, had 88 participants in February 2015.
  • The Northwest Orchard and Vineyard Show, held in Acme, Michigan, attracted 324 participants in January 2015.
  • Southwest Horticultural Days fruit sessions held in Benton Harbor, Michigan, hosted 164 attendees in February 2015.
  • IPM Kickoff Meetings, held in each of the major fruit growing areas, attracted 50-200 growers in March and April 2015.

In-Season Horticulture and IPM

Fruit educators develop in-season, one-time workshops as well as weekly, bi-weekly or monthly face-to-face meetings that provide timely horticultural and integrated pest management (IPM) information to fruit 2 Fruit Production producers and consultants. In 2015, these meetings included:

  • Tree Fruit Plant Growth Regulators (PGR) Meetings in west Michigan that delivered PGR information to apple producers and attracted 189 participants. 
  • Fruit IPM Meetings that reached over 2,000 fruit producers and consultants who look to MSU Extension for production recommendations during the growing season. Seventy-six meetings were held across the state in 2015:
    • 32 Northwest Michigan Tree Fruit IPM Updates (537 participants)
    • 23 Fruit Ridge Tree Fruit Meetings (1,175 participants)
    • 11 Southwest Michigan Fruit IPM Meetings (150 participants)
    • 7 Blueberry IPM Meetings (150 participants)
    • 5 Northwest First Friday Grape Grower meetings

Spotted Winged Drosophila

The invasive insect, spotted wing Drosophila (SWD), is a top priority for Michigan fruit producers. MSU Extension delivered research and educational programs to help producers minimize production risks associated with SWD.

Winery Establishment

While the Michigan grape and winery industry continues to grow, becoming established in the winery business is complex and costly. The 2015 Winery Establishment Conference held in cooperation with the Michigan Grape and Wine Industry Council in February 2015 had 46 participants from 15 counties. Many participants were entrepreneurs who are interested in value-added agriculture and food processing.

Farm Labor

Finding and retaining seasonal labor is a challenge faced by fruit producers. In 2015, MSU Extension offered three educational opportunities to address strategies for labor shortages.


Explore more Fruit Programs

  • Apples

    With more than 900 million pounds of apples produced per year, apples are Michigan's largest fruit crop. MSU Extension offers a variety of programming to assist farmers in orchard management and tree growth.

  • Berries

    MSU Extension focuses on the growth of the berry category and offers information and resources provided by educators, to inform researchers of possible diseases and updates.

  • Blueberries

    Michigan blueberry growers produce about 100 million pounds of blueberries every year, making the state a leader in blueberry production.

  • Chestnuts

    Chestnuts are being grown throughout the state and is supported by MSU Extension. There are opportunities for educators and researchers to share and learn about the growth of chestnuts and how to maintain the population without decrease.

  • Fruit & Nuts

    MSU Extension provides educational programs and publications based on applied research for Michigan fruit crops including apples, pears, blueberries, chestnuts, brambles, plums, cherries, grapes, peaches and strawberries.

  • Good Agricultural Practices

    Classes and presentations on Good Agricultural Practices prepare farmers to sell their produce in retail markets and ensure the safety of their produce for sale.

  • MSU Agriculture Innovation Day

    Connecting experts with farmers to share the latest agriculture innovations to improve bottom lines while maintaining sustainable practices.

  • Peaches

    MSU Extension offers programming and resources to assist growers in selecting peach varieties, insect and disease management, marketing strategies, rootstocks, tree training, cold hardiness, pheromone disruption, processing and fresh market peaches.