Sensory and Consumer Testing
The Michigan State University Sensory Lab, directed by Dr. Emily Mayhew, operates a Service Center to provide sensory and consumer testing to clients. Standard rates have been established for 6 project tiers, described below. More complex project designs can be accommodated by treating these test units as modular (e.g., a 3-day consumer test could be billed as 1 full-service test and 2 data collection only tests). These rates are valid from March 2025 – March 2027. Prospective clients are encouraged to e-mail us to set up a free consultation.
Sensory and Consumer Testing Project Tiers
Full-Service Project Tiers
Full-service consumer tests include:
*only included in full-service tier
- Study design*
- Recruiting
- Subject compensation
- Supplies
- Sample preparation
- Data collection
- Data analysis and reporting*
Standard, full-service consumer test - $12,000: Up to 10 hours of data collection with 100 consumers and up to 6 products
Small-scale, full-service consumer test - $9,000: Up to 6 hours of data collection with 50-60 consumers and up to 6 products
Pilot-scale, full-service consumer test - $7,500: Up to 4 hours of data collection with 30-40 consumers and up to 6 products
Data Collection Only Project Tiers
Data collection only tests include:
- Recruiting
- Subject compensation
- Supplies
- Sample preparation
- Data collection
Standard consumer test , data collection only - $8,000: Up to 10 hours of data collection with 100 consumers and up to 6 products
Small-scale consumer test, data collection only - $5,000: Up to 6 hours of data collection with 50-60 consumers and up to 6 products
Pilot-scale consumer test, data collection only - $3,500: Up to 4 hours of data collection with 30-40 consumers and up to 6 products
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