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Base: 1 ,916 internet users aged 18 + who are responsible for food/ beverage shopping Which of the following food packaging elements would be important to you during each of these situations ? Please select all that apply per situation .
71 %
61 %
60 %
58 %
55 %
53 %
52 %
52 %
50 %
41 %
30 %
27 %
44 %
41 %
44 %
38 %
34 %
30 %
31 %
23 %
28 %
24 %
21 %
22 %
0 %
25 %
50 %
75 %
100 %
Clear nutritional information ( eg calories, sugar content)
Durable ( eg won 't break / crush/tear )
Environmentally responsible
Advertises health benefits (eg immunity, heart health )
Includes preparation instructions
Resealable
Minimal packaging
See - through packaging
Portable
Portion - control
Pleasing artwork on the packaging
Tells the story of the brand / maker
When choosing a product i ...
When choosing a product o ...