College of Agriculture & Natural Resources

Time

Activity

9:30 AM

Check-in, registration, and coffee

10-10:45 AM

Social Media 101: A Gentle Introduction to What and Why
Dr. Bridget Behe, Michigan State Univ.
This session is designed to help you better understand what social media can do for you, why you should engage in social media posting, and an overview of the different social media platforms. This primer will prepare you to create your social media calendar and campaigns.

11-11:45 AM

Top 10 Best Practices in Social Media Marketing
Dr. Ariana Torres, Purdue Univ.
This session will provide attendants with the best practices to plan, design, and deliver  social media marketing for your business. You will learn the do’s on developing social media campaign, how to build a social media calendar, and key strategies that you can implement for your business.

12-12:50 PM

Lunch Break
Small Group Activity

1-1:45 PM

Small Group Activity

2-2:45 PM

Mastering Your Return on Investment From Social Media Marketing
Dr. Ariana Torres, Purdue Univ.
This session will information on how to build strategic social media campaigns. Participants will gain understanding of marketing concepts and tools and will apply them to their social media efforts.

3:00 PM

Workshop of End