Inside the refrigerated produce section of Argus Farm Stop.

It’s a SNAP: The Value of Nutrition Incentives for Brick and Mortar Retailers

April 21, 2021 - <> and <>

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Local food sourcing is focused on brick and mortar, which includes retail markets such as corner stores, grocery stores, and supermarkets.

This paper presents a case study of a Michigan farmers market with two locations that tailored its operation and marketing techniques to SNAP audiences.

About The Nutrition Incentive Hub

The Nutrition Incentive Program Training, Technical Assistance, Evaluation, and Information (NTAE) Center is led by the Gretchen Swanson Center for Nutrition. In partnership with Fair Food Network, they created the Nutrition Incentive Hub, a coalition of partners to support this work, including the National Grocers Association Foundation, Farmers Market Coalition, Michigan Farmers Market Association, Ecology Center, Betty Irene Moore School of Nursing at UC Davis, Colorado School of Public Health, Ingredients Consulting, University of California San Francisco, and University of Michigan, among others. These partners are practitioners, retail experts, researchers, and evaluators from across the country bringing decades of experience and leadership in technical assistance, training, reporting, and evaluation. The Nutrition Incentive Hub is dedicated to building a community of practice to maximize program impact and ensure that all Americans have access to the healthy foods they need.

Suggested Citation

Rahrig, J. & Shedd, M. (2021, April). It’s a SNAP: The value of nutrition incentives for brick and mortar retailers. GusNIP NTAE Center, Nutrition Incentive Hub.

This work is supported by Gus Schumacher Nutrition Incentive Program grant no. 2019-70030-30415/project accession no. 1020863 from the USDA National Institute of Food and Agriculture.


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