Modernizing wholesalers and guava farmers in Mexico

November 25, 2015 - Author: Ricardo Hernandez, Julio A Berdegué,

Hernandez, R., Berdegué, J. A., & Reardon, T. (2015). Modernizing wholesalers and guava farmers in MexicoAgricultural Economics46(S1), 41-52.

Abstract

This article focuses on the rapid development of the “modernizing wholesale” channel, with a study of guava traders and farmers in Mexico. This adds to a literature on modernization of food markets that has focused primarily on exports, supermarkets, and large processors and addressed less wholesale in general and rarely modernizing wholesale per se. We find that participation in the modernizing wholesale channel, relative to the traditional broker channel, requires greater land, regional, and nonland assets, as well as confers a premium controlling for quality, and spurs employment in harvesting and handling locally.

Tags: food security group, fsg peer reviewed publications, fsp peer reviewed publications, innovation lab for food security policy


Authors

Thomas Reardon

Thomas Reardon
reardon@msu.edu

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