Business Development

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  Business Development

  MSU Extension and the MSU Product Center—Food Ag Bio focus on assisting entrepreneurs who develop and commercialize high-value, consumer-responsive products and businesses.

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  Smoothies try to standout amid tough terrain of juice and shake market

  Published on March 9, 2018
  Fighting for market share in the competitive juice and shake market, it’s all about how smoothies can offer variety, audience focus, and purpose for the consumer.

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  MSU Product Center Start-up to Watch awardees: Where are they now?

  Published on March 16, 2016
  Successful MSU Product Center client, Herkner’s Cherry Topping, has gone from start-up to succession in six short years.

• Learn how to implement crowdfunding and use the MILE Act to raise capital

  Published on September 24, 2015
  At the Connecting Entrepreneurial Communities in Sturgis Ingrid Ault and Jeff Aronoff are discussing how to use crowdfunding and the MILE Act to raise capital for small businesses and communities.

• Marketing to Millennials and Baby Boomers

  Published on March 5, 2015
  Understanding the nature of the marketplace requires knowledge of the different demographic groups’ values and desires.

• Annual creative report reveals Michigan’s dependency on arts and culture for economic development

  Published on May 19, 2017
  Arts and culture are crucial to the vitality of Michigan communities.

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  Asian carp chili or carp burgers, anyone?

  Published on February 24, 2015
  Although Asian carp filets are too bony for most U.S. consumers, boneless minced carp can be used as healthy stand-in for ground beef in some recipes. A recent University of Missouri blind taste test found that Asian carp rated higher than catfish.

• Dollars and sense of your food business (part 3)

  Published on September 29, 2011
  The Michigan State University Product Center innovation counselors can help emerging food producers incorporate good business practices into their plans.

• Preparation is essential when selling your food product to a distributor

  Published on April 25, 2014
  Food businesses that want to sell their food to a distributor can benefit from adjusting their product price, configuring a pallet pack size, checking references and much more.

• Managing social media: finding the right person

  Published on June 15, 2012
  If you have not yet taken your small business marketing mainstream with Facebook, Twitter and other forms of social media, recruit someone who enjoys it.

• Does your community have a tool library?

  Published on August 14, 2015
  Tool Libraries around the country and world make tools of all kinds available to residents in need of all types of tools.

• Accurately pricing products is one key to earning a profit

  Published on February 9, 2012
  Setting price too low or too high will prevent maximum earning potential.

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  BRITE bites has bright future because it was able to define its brand, founder says

  Published on September 18, 2019
  Attending Making It In Michigan Conference and Marketplace Trade Show as a vendor shined a light on what was most important to be a successful food entrepreneur, and this MSU student is never looking back.

• Food packaging and labeling tips for small businesses

  Published on July 31, 2013
  Consumers prefer packaging and labeling that offers convenience and the ability to go from the refrigerator to the microwave.

• Michigan’s hard cider comes naturally

  Published on June 22, 2012
  The popularity of hard cider is stimulating the growth of new cideries in Michigan with business counseling from the Michigan State University Product Center.

• What does placemaking mean for me and my community?

  Published on May 14, 2012
  Communities that embrace and actively apply concepts that support a strong sense of place will experience a robust economic viability, as people will choose to live, work and establish their businesses within and around that community.

• How “GMO-free” gave Cheerios a competitive advantage

  Published on February 5, 2014
  Market research can help companies of every size determine how they find and communicate their competitive advantage.

• Worker-owner cooperative as a business transition alternative: Part 1

  Published on March 16, 2016
  The combination of a changing workforce and the need for business owners to retire creates a great opportunity for mutual benefit.

• Could I be an entrepreneur?

  Published on November 30, 2015
  Myths about entrepreneurs abound, as well as resources for them!

• Great Lakes farm market expo offers educational opportunities for local food producers

  Published on October 15, 2012
  Michigan expo is one ofthe largest gatherings of fruit and vegetable producers in the nation.

• Initial inspection of purchased fish is an important step producing seafood products

  Published on November 2, 2016
  The procurement process should include adequate inspection to ensure food safety.