Product Center

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  Product Center

  The MSU Product Center staff remains available to help you develop and commercialize high-value products and businesses in the food, agricultural and natural resource sectors. Please see our message below regarding our current travel and safety guidelines.

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  Making It In Michigan

  Making It In Michigan is the premier food show and networking conference in the state. Don’t miss this day of valuable educational sessions and retail buyer interaction to help expand your food or agricultural product business.

• Webinar Series: Food and Farm Business Sales Channel Deep Dives

  Published on April 10, 2020
  Learn about selling through CSAs, farmers markets, and retail grocery. These webinars provide food and farm businesses with insight into industry adjustments to novel coronavirus and considerations for selling through that venue.

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  BRITE bites has bright future because it was able to define its brand, founder says

  Published on September 18, 2019
  Attending Making It In Michigan Conference and Marketplace Trade Show as a vendor shined a light on what was most important to be a successful food entrepreneur, and this MSU student is never looking back.

• Woods named director of Michigan State University Extension Product Center

  Published on May 18, 2020
  Woods brings 20 years of experience in the research, food and agriculture industries.

• How does Michigan State University’s Product Center help new food businesses?

  Published on February 1, 2019
  Find out more about customized business counseling and specialized services.

• Giving Tuesday Now makes a difference in the lives of MSU students and the MSU community

  Published on June 8, 2020
  #GivingTuesdayNow was a global day of giving and unity that took place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19.

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  Meijer supports communities, entrepreneurs in several ways at Making It In Michigan

  Published on October 10, 2019
  Meijer is the primary corporate partner of the educational conference and trade show and will have buyers on hand looking for products to put on store shelves

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  Employee mentorship and positive community impact are the keys to success for this Grand Rapids fresh juice business

  Published on August 16, 2019
  Jermale Eddie of Malamiah Juice Bar will be a workshop presenter at the 2019 Making It In Michigan Conference and Marketplace Trade Show.

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  Lipari: Making It In Michigan Sponsor Spotlight

  Published on October 24, 2019
  Lipari is sponsoring this year's Making It In Michigan Conference and Marketplace Trade Show taking place Nov. 13 in Lansing.

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  Is your food or farming business as resilient as a prairie?

  Published on May 22, 2020
  Does your business have the assets it needs to survive the COVID-19 pandemic?

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  Battle Creek restaurant owner gives back, finds opportunities during coronavirus pandemic

  Published on April 28, 2020
  Creativity and perseverance are defining Michigan food businesses during the coronavirus pandemic.