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  • From ideas to enterprises: Empowering the next generation of entrepreneurs

    Published on May 7, 2025
    Michigan’s youth to showcase their entrepreneurial ventures at the CEC Conference, inspiring communities to nurture future business leaders.

  • The five Ps of the lemonade stand: determining your potential profit

    Published on February 12, 2025
    When youth run a lemonade stand, they are learning and practicing the important concepts of the five Ps of marketing. This article focuses on maximizing lemonade stand profits and explains pricing, break-even and profit margins.

  • The five Ps of the lemonade stand: pricing and how to determine cost

    Published on December 5, 2024
    When youth run a lemonade stand, they are learning and practicing the important concepts of the 5 Ps of marketing. This article focuses on the first step of pricing, determining cost.

  • Career exploration through informational interviewing

    Published on October 14, 2024
    Follow these steps for a successful informational interview.

  • The five Ps of the lemonade stand: product

    Published on August 29, 2024
    When youth run a lemonade stand, they are not only earning cash but also learning and practicing the important concepts of the marketing mix: product, price, promotion, place and people. This article focuses on product.

  • Supporting 4-H youth through the sale of their market animal project

    Published on August 1, 2024
    It can be very difficult for 4-H youth to say goodbye to their market animal. What can parents and leaders do to help support youth?

  • Fourteen 4-H members receive 2024 Michigan 4-H Mark of Excellence awards

    Published on June 27, 2024
    Mark of Excellence contest portrays learning experiences of 4-H members.

  • Turn your 4-H entrepreneurship project into a business by filing a DBA

    Published on November 27, 2023
    One of the first steps in creating your own business is to file a DBA, or “Doing Business As” name.

  • Eleven 4-H members receive 2023 Michigan 4-H Mark of Excellence awards

    Published on June 12, 2023
    Mark of Excellence contest portrays learning experiences of 4-H members.

  • MSU Extension’s Adulting 101 helps individuals manage and conquer real life skills

    Published on May 18, 2023
    Monthly Adulting 101 classes impact financial and work habits among young adults.

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Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Quentin Tyler, Director, MSU Extension, East Lansing, MI 48824. This information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.

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MSU Extension 4-H Youth Entrepreneurship

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  • Youth Entrepreneurship Tools
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