Our Services
The Michigan State University Product Center helps Michigan entrepreneurs and businesses to develop and launch new product and service ideas into the food, beverage, and agriculture markets. Whether you are a budding entrepreneur or operate a well-established company, the Product Center is your key to the front door of Michigan State University’s vast and varied technical expertise, research and outreach services.
The Product Center has an extensive network of certified innovation counselors who offer services anywhere in Michigan.
We are not able to provide counseling support to businesses making products outside of Michigan. We also do not support businesses making dietary supplements, beauty products, cannabis or THC products. We will take on clients making pet food and treats in Michigan on a case by case basis depending on the services needed.
Please note that the MSU Product Center will not be accepting new clients in the months of July and December of each year.
Client Success Stories
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Chunk Nibbles recognized as the MSU Product Center’s 2024 Entrepreneur of the Year
Published on April 24, 2024
This award recognizes business success and a commitment to charitable giving. -
Mushroom Angel Co., LLC wins MSU Product Center’s 2024 Start Up to Watch Award
Published on April 24, 2024
This Woman- and Black-owned, Detroit-based business is bringing alternative protein products to the market. -
Sticky Spoons Jam, LLC wins MSU Product Center’s 2024 Best Barrier Buster Award
Published on April 24, 2024
This veteran-owned, women-owned, and Black-owned Business has been working hard to expand. -
The MSU Product Center awards Protein Pints as the 2024 Young Innovator of the Year at the Making It In Michigan Conference
Published on April 24, 2024
Protein Pints is a delicious protein ice cream. -
The MSU Product Center awards M&R Pickling the 2024 Value-Added Agriculture Award at the Making It In Michigan Conference
Published on April 24, 2024
M&R Pickling is an Amish-owned canning company.
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