Our Services

The Michigan State University Product Center helps Michigan entrepreneurs and businesses to develop and launch new product and service ideas into the food, beverage, and agriculture markets. Whether you are a budding entrepreneur or operate a well-established company, the Product Center is your key to the front door of Michigan State University’s vast and varied technical expertise, research and outreach services.

The Product Center has an extensive network of certified innovation counselors who offer services anywhere in Michigan.

We are not able to provide counseling support to businesses making products outside of Michigan. We also do not support businesses making dietary supplements, beauty products, cannabis or THC products. We will take on clients making pet food and treats in Michigan on a case by case basis depending on the services needed.

Please note that the MSU Product Center will not be accepting new clients in the months of July and December of each year.