Pre-conference Workshops

Attendance at pre-conference workshops is optional. Conference participants must pre-register to attend these workshops as part of the conference registration process.

A Practical Guide for Producing Engaging Videos for Education and Strategic Communication

Wednesday, June 1st - 9:30 - 11:00 a.m.

James Ford, Grand Valley State University

In this interactive workshop, we will cover the basics of producing professional videos from concept through distribution. We begin by examining real-world examples that resonate with natural resource professionals and then demonstrate fundamental skills that you can put into practice right away. We discuss best practices in creating episodic videos that educate, illuminate, and engage those interested in environmental education, outdoor recreation, forestry, fisheries, wildlife, and more. Most of our time together will be spent learning video production skills that will help you produce compelling videos. Specifically, we will look at the tried and true structure of professional video production: pre-production, production, and post-production. In the pre-production segment we will examine what program or episode ideas work and those that don’t. Workshop participants are encouraged to bring ideas to discuss and critique. We will look at the two-column video script format and how the pros structure a TV script for maximum effect. In the production segment of the workshop, we will discuss and demonstrate how to perform on camera, and how to use your voice to record narration. Workshop participants will help set up a video shoot with lights, microphones, and cameras. In the post-production segment, attendees will see how video is edited using Adobe Premiere. We will also look at the role of graphics and animation. We will then explore different methods of distribution including creating your own YouTube channel, embedding videos on your website, or simply sending someone a link to your video. Finally, we conclude the workshop with recommendations on how to find affordable video production equipment and how to take the next steps in creating your own video production team.

After attending this workshop, you will be able to: Determine the best approach to making an engaging video based on best practices. Identify the characteristics that make for a great on air TV personality. Implement professional script-writing techniques for two column video scripts. Set up the lights for a video shoot. Set up a camera for a video shoot. Set up a microphone for a video shoot. Describe the video editing process. Discuss the role of graphics and animation in audience engagement. Compare video distribution methods for different use cases. Identify the equipment necessary to produce great videos. Get started making engaging and compelling videos.

Level up your design skills for posters and presentations

Wednesday, June 1st - 9:30 - 11:00 a.m.

Mike Morrison, Researchable

Participants will experience the core principles of user experience design and how to apply them to making the system of science more efficient and fun to use. You will see seminal, universally-applicable design research communicated through animations, live demos, games, and silly graphics. At the end, you will (hopefully) have leveled-up your approach to designing all forms of science communication (especially posters, but this will apply to reports, presentations, and tools too).

Participants will learn that design isn't just subjective aesthetics; there's a science to it. By the end, you'll be able to apply some of that science towards improving all of your science communications.

Conference Workshops

These workshops will take place during conference concurrent breakout sessions and are open to any conference participant to attend.

Defining Extension's role and the need for collective action to help meet community needs related to wildfire

Two 90 minute sessions

Part 1- Thursday, June 2 - 10:45 a.m. - 12:15 p.m.

Part 2- Thursday, June 2 - 2:00 - 3:30 p.m.

Carrie Berger, John Rizza, Chris Jones, Jennifer Fawcett, Oregon State University

Wildland fire issues are increasingly a pressing concern for ANREP members and the communities they serve across the country. Factors including climate change, expanding populations and development, and fire exclusion have contributed to conditions that allow catastrophic wildfires to cause human, environmental, and financial impacts unimaginable just five years ago. Meanwhile the need for fuel treatments, including the use of prescribed fire, is increasingly being recognized across the nation, not only to prevent these catastrophic wildfires, but to create and maintain healthy ecosystems.

Through ignite presentations and round table discussions, these two special sessions will explore the current and potential future roles Cooperative Extension can play in meeting community needs related to wildland fire. In the first 90-min session, we will frame up some of the issues and current programming through ignite style presentations. In the second 90-min session, we’ll take a deep dive look into how our roles and programming should/has evolve(d) as the threat and impacts of wildfires have intensified in the last few years. Even though awareness is also increasing, and so is funding, the problem is so complex and novel that it requires new approaches, and money isn’t enough.

Traditional and novel impact strategies employed by Extension natural resources programs

Two 20 minute sessions

Part 1- Thursday, June 2 - 10:45 a.m. - 11:05 a.m.

Part 2- Thursday, June 2 - 11:15 a.m. - 11:35 a.m.

Part 1- Thursday, June 2 - 10:45 a.m. - 12:15 p.m.

Eli Sagor, Angela Gupta, University of Minnesota

Most Extension programs serving adult audiences use one of three strategies to achieve meaningful impact. They may be designed to increase outreach or volunteer capacity, to increase learner competency leading to behavior change, or to generate new data to inform research and practice. For example, many Master Volunteer programs build volunteer capacity to disseminate information and educate peer learners. Shortcourses, web-based decision support tools, and webinars are primarily designed to build knowledge and competency leading to changes in target behaviors. Citizen Science programs generate new data to help researchers answer emerging questions.

In the context of a facilitated discussion about Extension program design, we’ll explore these three common program strategies, with examples including both “traditional” and more novel programs. We’ll also discuss recent innovation and evolution within these general models, including mashups and novel combinations of these strategies. A particular focus will be how emerging technologies have opened new avenues for innovation leading to rapid deployment and specific high-value impacts. These include early detection and mapping of invasive species and monitoring phenology and the status of rare wild populations. We will close with an open discussion of the learner perspective on these strategies in the context of the Master Volunteer Life Cycle.

Talks will be short, with at least 30 minutes for open discussion about participants’ experiences and lessons learned from these strategies. The session will be of greatest interest to Extension professionals considering building new or renovating existing Extension programs to improve outcomes and impacts.

How a “French cart” was used to co-create an outreach plan with stakeholders, not for them!

One 90 minute session

Wednesday, June 1st - 3:30 p.m. - 5:30 p.m.

Katie Ockert, Holly Madil, Emily Pomeranz, Michigan State University Extension