MSU Extension Leelanau County

The 2024 Michigan Great Beer State Conference and Trade Show will take place January 10- 12, 2024 at the Radisson Plaza Hotel and Conference Center in Kalamazoo, MI. This event marks the third year of a collaboration between the Michigan Brewers Guild, Michigan State University Extension, and Master Brewers Association of Michigan designed to bring together hop growers, barley growers, brewers, brewery professionals and stakeholders stakeholders from across the beer value chain.

Presentations from beer industry professionals and University experts will cover relevant topics on brewery management, beer sales and marketing, technical aspects of brewing, and craft beer raw materials - hops and barley.

The Conference kicks off Wednesday, January 10 with a Sensory Evaluation at noon and Allied Member Tradeshow from 1:00-6:00 PM EST. Educational sessions will begin Thursday, January 11 at 11:00 AM with the Opening Keynote address featuring Dr. Charlie Bamforth, from Sierra Nevada Brewing.  The conference will offer four concurrent tracks of presentations and education ending at 1:00 PM on Friday, January 12.  The complete conference schedule will be available in the coming weeks on the event website.

Please visit the event website for the full conference agenda and information on Conference Registration, Trade Show Registration, and Hotel Room Reservations.  For more information, contact Rob Sirrine at sirrine@msu.edu or Erin Lizotte at taylo548@msu.edu.