Real Christmas Tree Board 2025 Fall Webinar Series
September 16, 2025 - September 23, 2025
Registration Deadline: September 22, 2025 - 11:59PM
Online
Contact: Bill Lindberg at lindbe35@msu.edu or 616-438-2738
The Real Christmas Tree Board is excited to announce the 2025 fall webinar series featuring research projects funded by the Board and other topics important to Christmas tree growers.
The webinar series will be held on September 16th and 23rd, 2025 from 11 a.m. to 12 p.m. ET. There is no cost to register, but registration is required to view live webinars. Recordings will be emailed to all registrants and will be posted on the Real Christmas Tree Board webpage.
Agenda
Sept 16, 2025
Title: Transplant quality and seedling survival during planting
Presenter: Dr. Bert Cregg, Michigan State University
Poor post planting survival rates increases grower expenses in tree replant costs, labor expenses, and uneven field production. To address these challenges, the Real Christmas tree board funded research on both above and below ground treatment options growers could implement. Presentation will provide updates on what treatments did and did not impact tree growth and survival.
Sept 23, 2025
Title: Intentional Communications: How to Make the Most of the Moment.
Presenter: John Armato John Armato, Co-Founder, Armato Barber Communications Consulting and Coaching
If you’re speaking on behalf of an organization or as an advocate for an industry, you’re serving as a “spokesperson.” You may not be on TV or giving interviews to newspapers, but your message is just as critical in meetings, at conferences, and in coffee shops. And all good spokespeople have one thing in common: They don’t leave their message to chance. They are intentional about what they say and how they say it. Led by John Armato, Communications Consultant and long-time partner of the Real Christmas Tree Board, this session will give you insights into what messages really are, how they function, and what separates the good ones from the bad. You’ll learn more about the story the RCTB is working to tell and essential techniques you can use to help reinforce it, including the importance of “first words,” using the “ATM” technique to get from where you are in a conversation to where you want to go, and the importance of speaking with one voice while personalizing your particular approach.
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