Farmers markets can link with vendors through Market Maker: Part 2
Farmers markets and other users of agricultural products can easily identify local sources by making business connections with vendors using the online tool Market Maker.
Market Maker is a web-based resource that provides links between producers, processors, wholesalers, retailers, farmers markets, food service providers and end-consumers within the food supply chain. Michigan State University Extension recommends the site, which is free and available to all.
From the website, www.mimarketmaker.msu.edu, markets can easily create profiles with location, hours of operation, available products, contact information, payment options and other valuable information. Using the business connection feature, farmers market managers can link with specific farmers and food processors that have also developed Market Maker profiles.
The Detroit Eastern Market provides a good example of a Market Maker farmers market profile which connects with area food producers, farmers and other vendors.
For further detail on Market Maker, or food, agriculture, bio economy and natural resources business development, contact the Michigan State University Product Center or 517-432-8750.
Other articles in this series: