Venture Development

Whether you are struggling to develop your concept for a new business or product, or an existing business that needs advanced studies to help you launch your new product, the MSU Product Center can help. If your concept is still in the idea stage, the MSU Product Center’s Concept Definition can help determine potential customers for your product or service, give you ideas on how to finance your concept, and help you decide if your concept is worth pursuing further. If you have already developed your concept, the MSU Product Center can help you create a business plan to effectively communicate with bankers, investors, and customers. The MSU Product Center can also connect you with experts within or outside Michigan State University for advanced marketing or feasibility studies, assistance with nutritional facts labeling or processing to meet Federal Food and Drug Administration requirements.

Working with an Innovation Counselor is the first phase of your business or product development process. The MSU Product Center’s Innovation Counselor Network includes professionals from MSU who are certified to assess the developmental phase of your project, identify markets, innovate new products, help you make critical go/no-go decisions, and guide you from concept to launch.

You can start this process by completing a Request for Counseling if you are not currently working with a Counselor, or contact us by email at for further assistance.