Innovation diffusion within large environmental NGOs through informal network agents

DOWNLOAD

April 20, 2018 - Yuta J. Masuda, Yuqing Liu, Sheila M. W. Reddy, Kenneth A. Frank, Kyle Burford, Jonathan R. B. Fisher and Jensen Montambault

Journal or Book Title: Nature Sustainability

Keywords: Interdisciplinary studies; Psychology and behaviour; Sustainability

Volume/Issue: 1

Page Number(s): 190–197

Year Published: 2018

The Sustainable Development Goals present opportunities for environmental non-governmental organizations (ENGOs) to address new challenges. Such innovation requires dynamism and adaptability that large ENGOs may lack, and flatter organizational structures common to large ENGOs may limit the efficacy of top-down diffusion of innovative ideas or approaches. Instead, diffusion may occur through informal networks. We conducted a network experiment to estimate the role of informal boundary spanners—individuals who cross internal organizational boundaries (for example, departmental or geographic) via their informal social networks—for diffusing innovations in a large ENGO. We find they are four times more likely to diffuse innovations than non-boundary spanners, although organizational positions (for example, formal organizational hierarchy) can moderate this behaviour. We also find evidence they play a role in changing attitudes in favour of the innovation. These findings highlight how informal boundary spanners can drive organization-wide diffusion of innovations in ENGOs to strengthen capacity to address pressing sustainability challenges.

DOI: 10.1038/s41893-018-0045-9

Type of Publication: Journal Article

DOWNLOAD FILE

Authors

You Might Also Be Interested In

Accessibility Questions:

For questions about accessibility and/or if you need additional accommodations for a specific document, please send an email to ANR Communications & Marketing at anrcommunications@anr.msu.edu.

Tag List
  • center for systems integration and sustainability,
  • interdisciplinary studies,
  • psychology and behaviour,
  • sustainability
Michigan State University
  • Spartans Will.
  • © Michigan State University

MSU is an affirmative-action, equal-opportunity employer, committed to achieving excellence through a diverse workforce and inclusive culture that encourages all people to reach their full potential.

Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. Issued in furtherance of MSU Extension work, acts of May 8 and June 30, 1914, in cooperation with the U.S. Department of Agriculture. Quentin Tyler, Director, MSU Extension, East Lansing, MI 48824. This information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.

The 4-H Name and Emblem have special protections from Congress, protected by code 18 USC 707.

We comply with the Federal Trade Commission 1998 Children’s Online Privacy Protection Act (COPPA).