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A Day in the Life

Direct Marketing - May 7, 2018

Schedule

9:00 - 9:15am:  Announcements, discuss readings & videos
9:15 - 10:15am:  Market Channel Discussion
10:15 - 10:30am:  Walk to Farm
10:30 - Noon:  Hands-on Farm Activities (30 minutes then rotate)

  • Transplanting using the Water Wheel Transplanter
  • Mushroom Production Demonstration
  • Weeding (Individuals rotate in and out of this group for 5-minute advising sessions during this 30 min rotation)

Noon - 1pm:  Lunch
1:00 - 1:30pm:  Split into 2 groups in classroom (15 minutes then rotate)

  • Brainstorming marketing ideas for an OFTP participant who manages 5 schoolyard gardens
  • Farm Business Plan Worksheet on Market Channel Selection

1:30 - 2:15pm:  Vision Sharing Presentations

2 participants present on their farm vision and answer questions from the group - one presented on her recent land purchase and another talked about raising chickens and working on the family apple orchard

2:15 - 2:40pm:  Lecture: CSA newsletters and order forms
2:40 - 3:00pm:  Farm Stand Setup Demonstration
3:00 - 3:30pm:  CSA Setup Demonstration
3:30 - 4:45pm:  Farm Walk
4:45 - 5:00pm:  Daily Class Evaluations

Assignment

Write a CSA newsletter, online form or other marketing material

Video Lectures

Watch 2 video lectures, one about CSA and another about Farmers' Markets

Readings

Read sections from Direct Market Success & The Organic Farming Manual