MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
News
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Rural tourism opportunities increase in Tuscola County, Mich. from first-time visitor assessment program
Published on June 17, 2020
Opportunities increase for tourism from the first-time visitor assessment program.
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How might COVID-19 change food purchases this summer?
Published on May 13, 2020
How can food producers and consumers adjust in a world with COVID-19, the infectious disease caused by novel coronavirus?
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First Impressions Tourism program yields positive results in Marine City
Published on May 4, 2020
Coastal tourism successes achieved by community leadership taking action based on first-time visitor perspectives.
Contact
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C. Northrop, M.A.
Statewide Government and Community Vitality, Sustainable Tourism Educator
northro5@msu.edu
