MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
News
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Marine City welcomes first-time visitor perspectives to strengthen community collaboration and spawn new ideas for tourism
Published on February 19, 2019
Michigan State University Extension First Impressions Tourism Assessment (FIT) program assists small town communities with identifying strengths and weaknesses through the eyes of first-time visitors.
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United Nation’s World Tourism Organization annual report continues to demonstrate the importance of tourism around the world
Published on February 19, 2019
The United Nations World Tourism Organization (UNWTO) documents facts and figures annually by region and country in a report that reflect the significance of the industry globally.
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First-time visitors offer suggestions to improve tourism development in East Jordan
Published on February 12, 2019
Michigan State University Extension First Impressions Tourism Assessment program assists small town communities with identifying strengths and weaknesses through the eyes of first-time visitors.
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Communities in Michigan continue to receive perspectives of visitors to improve tourism and quality of life
Published on February 12, 2019
Michigan State University Extension tourism educators begin working two more communities committed to taking action and making improvements in their communities based on the strengths and weaknesses through the eyes of first-time visitors.
Contact
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- Andy Northrop
- Community Development and Tourism Educator
- 810-989-6935
- northro5@msu.edu
