From hunting and fishing to winery and lighthouse tours, and with more freshwater coastline than any other state, MSU Extension’s focus on year-round tourism brings together educators and researchers with municipalities, communities and businesses.

Newsletter Sign-up Ask an Expert Register for Critical Conversations Webinars

Critical Conversations in Michigan Tourism 2022

Sustainability and Climate Change Webinar Series


MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

  • Increase awareness of assets and opportunities.
  • Increase knowledge of best practices, trends and changes.
  • Develop new leadership roles, opportunities and action items.
  • Foster new collaborations and plans among stakeholders to advance community driven tourism.


View complete listing


View complete listing