From hunting and fishing to winery and lighthouse tours, and with more freshwater coastline than any other state, MSU Extension’s focus on year-round tourism brings together educators and researchers with municipalities, communities and businesses.

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MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.

  • Increase awareness of assets and opportunities.
  • Increase knowledge of best practices, trends and changes.
  • Develop new leadership roles, opportunities and action items.
  • Foster new collaborations and plans among stakeholders to advance community driven tourism.


  • Breakfast on the Farm event.

    Seeking Breakfast on the Farm hosts for 2019

    Published on November 14, 2018

    Since 2009, Michigan State University Extension has been working with farm families who host on-farm tours designed to showcase modern agriculture.

  • An owl in the forest.

    Spend an autumn evening listening for owls at the Bird Sanctuary

    Published on October 12, 2018

    At Owl Prowl on Oct. 24 from 6 – 7:30 p.m., visitors will get a special appearance from one of the sanctuary’s ambassador owls, followed by a nighttime walk along the sanctuary’s trails to call for owls and listen for their responses.

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