MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
Published on March 26, 2020
Coastal tourism successes achieved by community leadership taking action based on first-time visitor perspectives.
St. Clair County communities confirm first-time visitor impressions are valuable to community tourism improvements
Published on March 19, 2020
MSU Extension’s First Impressions Tourism (FIT) assessment program benefits participants knowledge and awareness of the importance of outside visitor's perspectives.
Published on March 11, 2020
While Michigan grapples with social distancing, MSU Extension expands online to offer a wealth of digital resources, from educational activities for children to food budgeting resources.