MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
Published on July 25, 2019
DA's quarterly report revealed that 50% of American leisure travelers expect climate change to impact their travels at some point in the next five years.
Community leaders of East Jordan take action on tourism development after suggestions from first-time visitor assessment
Published on June 13, 2019
Michigan State University Extension First Impressions Tourism Assessment program assists small town communities with identifying strengths and weaknesses through the eyes of first-time visitors.
First-time visitors to a Michigan community provide new perspectives to drive tourism, strengthen community vitality and spawn local leaders
Published on June 7, 2019
Michigan State University Extension First Impressions Tourism Assessment (FIT) program assists Cass City, MI with identifying strengths and weaknesses through the eyes of first-time visitors.
MSU Student Organic Farm 2018 Annual Report: Affirming the Unique Opportunities of a University Educational Farm
Published on March 29, 2019
The MSU Student Organic Farm 2018 Annual Report highlights the impact of their diverse programming and the partnerships that make them an asset to the MSU community
Published on March 26, 2019
Annual “Connecting Entrepreneurial Communities” conference offers first-time visitor perspectives to host community as a way to improve visitor experiences.