MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
Published on July 21, 2020
City of Alma, Mich. adopts rural connectivity solution in advance of the pandemic allowing students to access the web while being confined to learning from home.
Rural tourism opportunities increase in Tuscola County, Mich. from first-time visitor assessment program
Published on June 17, 2020
Opportunities increase for tourism from the first-time visitor assessment program.
Published on May 13, 2020
How can food producers and consumers adjust in a world with COVID-19, the infectious disease caused by novel coronavirus?
Published on May 4, 2020
Coastal tourism successes achieved by community leadership taking action based on first-time visitor perspectives.