MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
Michigan Economic Development Corporation and MSU Extension forge partnership to better Michigan communities through fresh sets of eyes
Published on December 2, 2022
First Impressions Tourism (FIT) assessment program assists communities in understanding themselves and unique assets more through visitor experiences.
MSU Extension tourism educators partner with St. Clair County 4-H Fair Board to pilot visitor assessment tool and drive future development
Published on November 9, 2022
A new visitor assessment tool was piloted for fairs and festivals to capture feedback on the impressions these events give new attendees.
Published on May 20, 2022
Kate Gille works to tell the story of local parks and why parks should be accessible for everyone.
Published on July 15, 2022
Enjoy the Great Lakes, but also learn how to save yourself if you are ever caught in a rip or channel current.
Published on April 6, 2022
Dan McCole, Ph.D., to receive 2022 CANR Excellence in Teaching - Established Teacher Award.