MSU Extension’s tourism team works statewide addressing community needs and interests in leveraging assets and resources for tourism development. A variety of programs exist to assist a community or region in becoming a destination or launch initiatives to strengthen existing tourism offerings. Programs are specifically designed to involve local leaders and stakeholders in a collaborative process for developing regional synergies and inclusiveness, exploring niche markets and/or capitalizing on the results of community assessments by first-time visitors. Ultimately, programs can form the basis for future development, spawn local leadership, and strengthen community vitality.
- Increase awareness of assets and opportunities.
- Increase knowledge of best practices, trends and changes.
- Develop new leadership roles, opportunities and action items.
- Foster new collaborations and plans among stakeholders to advance community driven tourism.
News
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First Impressions Tourism program yields positive results in Marine City
Published on March 26, 2020
Coastal tourism successes achieved by community leadership taking action based on first-time visitor perspectives.
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Novel coronavirus pandemic spurs new online MSU Extension programming
Published on March 11, 2020
While Michigan grapples with social distancing, MSU Extension expands online to offer a wealth of digital resources, from educational activities for children to food budgeting resources.
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Becoming a Yooper: Learning to snowshoe
Published on February 17, 2020
Extension educator’s first Upper Peninsula winter offers exciting new opportunities.
Contact
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- Andy Northrop, MA
- Tourism, Leadership & Civic Engagement, Community Economic Development
- 810-989-6331
- northro5@msu.edu
