Event Information

Dirt to Glass™ Annual Conference - From Intention to Impact
August 21-22, 2025 in Traverse City, Michigan
 
After three years of clarity, community-building and bold conversation, Dirt to Glass 2025 marks a shift from ideas to action. We're moving from what could be to what will be. This year's sessions are intentionally curated to fuel change - from soil to the sales floor - and to empower every voice in the room. 
 
Day 1 of the conference provides a comprehensive exploration of some of the most important aspects of wine production and the future of our industry through a rich program of expert speakers and a guided tasting experience. Following the day of seminars is a curated walk-around tasting in which participants can objectively evaluate and discuss Michigan wines alongside other similar wines of quality from around the world. Participants can then enjoy food, music and conversation at the Party on the Piazza, hosted just across the parking lot under the pavillion.

Dirt to Glass™ Day 1 details:
2025 Dirt to Glass™ Program Descriptions | Educational Program
  • full day of presentations by featured speakers
  • instructive, educational guided tasting of 4-5 wines
  • moderated grower panel
  • sandwich lunch from Folgarelli's Market
  • ticket to the evening walk-around tasting featuring approximately 100 wines
  • entrance to the Party on the Piazza, with food and continued conversation
  • access to Day 2 registration (Day 2 is an additional fee)

Registration Fee:
Day One: $175 per person

Register for Dirt to Glass™ 2025

2025 Dirt to Glass™ Program Descriptions | Field Visits

Dirt to Glass™ Day 2 details:
Day 2 is spent in the field with shuttle transport departing in the morning and is a full day of learning, conversation and networking. Participants will visit several pre-selected sites to explore the concepts presented on Day 1 with our visiting experts. Lunch is also included with paid registration.  Seating is extremely limited on Day 2, on a first come first serve basis, and only available to Day 1 participants for an additional fee.

Registration Fee:
Day Two: $250 per person ($425 per person for both days)

Register for Dirt to Glass™ 2025

Registration for Day 2 has limited seating and is only available to those that have registered for Day 1.

 


Group registration is not available. Please register each participant separately, no exceptions. For assistance with multiple registrations using one payment method, please email dragov@msu.edu
Registration closes at midnight on Sunday, August 10, 2025

 

Map of 2025 Event Venue