Campaign Checklist
Print
EmailThis checklist can help you create a multichannel marketing campaign.
Goals and Objectives
- What are the goals and objectives of the campaign?
- How will success be measured?
Define Campaign
- Determine the Campaign Name
- A short, unique name with no spaces suitable for use as part of a URL
- Determine the landing page URL for the campaign
- Create campaign URLs using the Campaign URL Builder
- For any mediums where the URL will be spoken, read, written, or typed consider using a Vanity URL for that specific campaign URL
Website
- Determine appropriate website tags
- Post new content in dotCMS and tag it so it appears on related websites and content
- Find and tag existing content in dotCMS if you need it
- Add Call to Action entries to promote specific events or pages
- Website documentation can be found at http://anrcom.msu.edu/webhelp
Social Media
- Create graphics appropriate for social media
- Write content for social media posts
- Schedule posts for owned social media pages
- Reach out to appropriate partners for cross promotion on their social media pages
- If content is appropriate for CANR, MSU Extension or Michigan 4-H pages, fill out the Suggest a Social Media Post form
- Consider paid social media posts and/or targeted ads
- Social media documentation can be found at https://www.canr.msu.edu/webteam/social/social-media-toolkit
Additional Marketing Channels
- Draft content for appropriate existing email newsletters
- Ads
- Print and digital ads in appropriate publications
- Graphics
- Fill out the project request form to request graphics (for social media or ads) from the design team
- Videos
- Fill out the video request form to request video from the video team
- Media Releases
- Reach out to appropriate communicator to draft and release media advisories and/or press releases
- Consider using Cision to promote press releases to media contacts directly
- MSU Communications collaboration
Report and Reflect
- Gather analytics from website, social media and other utilized mediums
- Email webadmin@anr.msu.edu for access to the Campaigns Report in Google Analytics
- Create report and distribute to appropriate stakeholders
- Reflect on results and compare to goals
- Adjust for future planned campaigns
