Counseling Request

Due to current travel and safety guidelines, MSU Extension and the MSU Product Center have modified how we work with our clientele.

We remain available to provide the information and resources you need, just in different ways than we have in the past.

The MSU Product Center Team is accepting new clients and continues to work with current clients. We are communicating through phone calls, text, video chat, email, social media, webinars and postal mail to the MSU Food Processing and Innovation Center. 

New clients can submit a New Counseling Request. After this has been completed, a business counselor will contact you.

Thank you for your flexibility. We are honored to support food businesses during this time. 

How the Product Center Can Help You

Effective August 1, 2018, the MSU Product Center is charging a $50.00 application fee to all clients entering our service system. Our business counseling services will still be offered free of charge and we will continue to deliver high-quality service to our clients. In addition to personalized business coaching, we offer access to the expertise of faculty and specialists at Michigan State University in the areas of nutrition facts labeling, process authority, food safety, packaging, marketing and branding, product development, access to retailers, market analysis, economic feasibility assessment, economic impact evaluation, and strategic planning.

To find an Innovation Counselor Team Member in your area to discuss your business or product needs with, you can:

Submit your Request for Counseling to us online.

Download the Product Center informational brochure