Counseling Request

The Product Center offers personalized business coaching and access to the expertise of faculty and specialists at Michigan State University in the areas of nutrition facts labeling, process authority, food safety, packaging, marketing and branding, product development, access to retailers, market analysis, economic feasibility assessment, economic impact evaluation, and strategic planning. There is a one-time $100 fee to access these services. Submit your Request for Counseling to us online.

COVID-19 Pandemic Update

Due to current travel and safety guidelines, MSU Extension and the MSU Product Center have modified how we work with our clientele.

We remain available to provide the information and resources you need, just in different ways than we have in the past.

The MSU Product Center Team is accepting new clients and continues to work with current clients. We are communicating through phone calls, text, video chat, email, social media, webinars and postal mail to the MSU Food Processing and Innovation Center. 

Thank you for your flexibility. We are honored to support food businesses during this time.