The Center will be a global leader in research and outreach related to packaging innovation and sustainable systems,  resulting in positive environmental effects on the global footprint of packaging and related systems across the supply chain. For every association and organization involved in sustainability a definition of sustainability has been written.  But, for the first time answers to the questions raised through these definitions will be forthcoming through the world’s first and only Center for Packaging Innovation and Sustainability.  Born of those definitions are inherent questions: 
  • What are the risks associated with a new packaging material?
  • What is the optimum performance/cost ratio?
  • Should recycled content be based on performance, sustainability, or greatest amount?
  • How do we define “clean” manufacturing technologies?
  • What criteria should be use to compare environmental costs?
  • What are the end-of-life risks?
  • How do we effectively recover and utilize materials,  wastes, and packages in closed loops?
  • What specific principles should be considered when designing new, sustainable packages?
  • How is LCA best applied? 

To enable its mission the center will:

  • Conduct cutting edge research that will lead to improved packaging sustainability and reduce the environmental impact of packaging and distribution.
  • Develop scientific criteria and guidelines to assist companies across the supply chain in making sound decisions regarding packaging system applications toward achievement of sustainable outcomes including improving and validating assessment tools.
  • Develop and disseminate credible and authoritative science-based information on innovative sustainable packaging through a multi-disciplinary approach based on the scientific, technical, economic, environmental and ethical aspects of sustainability.
  • Promote education in sustainable packaging at both the student and practicing professional levels.

For more information on the Center please visit the website HERE

The Center for Packaging Innovation and Sustainability...
announced at the Packaging Executive Forum on January 27, 2009.

Press release follows: 

Jan. 23, 2009

MSU wins $400,000 from The Coca-Cola Company  to create packaging innovation, sustainability center

EAST LANSING, Mich. — Improving the global sustainability of product packaging took a meaningful step forward with a new collaboration proposed by The Coca-Cola Company. and Michigan State University. Coca-Cola awarded $400,000 to MSU’s College of Agriculture and Natural Resources to help establish a new Center for Packaging Innovation and Sustainability.

The planned center, to be housed in the MSU School of Packaging, will serve as a think tank for packaging innovation and sustainability and a research and education hub to measure and reduce packaging’s environmental impact. The Coca-Cola grant represents the initiating gift in a campaign to establish the global center.

"The Coca-Cola Company is honored to collaborate with Michigan State University in its quest to bring corporate, academic and packaging professionals together to foster new ideas in sustainable packaging,” said Ingrid Saunders Jones, senior vice president of global community connections for The Coca-Cola Company "Our company has set ambitious environmental goals to not only deliver quality products, but to also have minimal impact on the environment. Research and work generated through this collaboration with MSU will assist us in reaching our goals.”

The center will involve the MSU colleges of Agriculture and Natural Resources (School of Packaging), Engineering and the Eli Broad College of Business (Department of Supply Chain Management). It will provide a platform for both collaborative, non-proprietary research and proprietary work conducted by industry partners, both in partnership with and independent of MSU researchers, to develop innovative packaging solutions that reduce production costs and improve sustainability.

"The center will offer an entry point for industry to have easy access to MSU expertise. It will serve as a bridge between corporate and packaging industry professionals and university scientists in engineering, packaging, business, the environment and other areas,” said Satish Udpa, dean of the MSU College of Engineering. "The center will be a clearinghouse that disseminates information and encourages action that speeds the adoption and implementation of sustainable practices.”

"By bringing together university and industry resources in supply chain, packaging and engineering, this center will be able to effectively address issues of sustainability, discover environmentally and economically operative solutions and consider new ways to manage environmental impact throughout the value chain,” said Elvin Lashbrooke, interim dean of the Eli Broad College of Business. 

The center will include state-of-the-art technology for bench research and testing of packaging

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materials and will offer academic, outreach and continuing education programs. It is anticipated to eventually expand its reach internationally through research, development, education and training facilities in Dubai and Shanghai.

"Packaging is ubiquitous throughout the food system and a critical component to the quality, safety and sustainability of the products we buy and eat,” said Jeffrey Armstrong, dean of the MSU College of Agriculture and Natural Resources. "Coca-Cola’s funding commitment to establish the Center for Packaging Innovation and Sustainability will move us toward an unprecedented level of industry collaboration that will have global implications for improving packaging performance and sustainability.”

Atlanta-based Coca-Cola (NYSE: KO) reported 2007 global sales of $28.86 billion.

Scott Vitters, group director, Global Sustainability for the Coca-Cola Co., will speak during the luncheon program of the Packaging Executives Forum II being presented by the School of Packaging on Jan. 27 at the MSU Kellogg Hotel and Conference Center.  A discussion of the Center for Packaging Innovation and Sustainability is also scheduled for the afternoon program. This will be the first opportunity for packaging professionals to meet with the deans of the involved colleges and the acting director of the School of Packaging to learn more about the center and discuss its launch. Details are available at http://www.packaging.msu.edu.

Established in 1952, the MSU School of Packaging is the first and largest packaging program in the U.S. The school supports the packaging industry through education, research and outreach focused on solving problems and developing improved technology.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the company's portfolio includes 12 other billion-dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERade®, Minute Maid® and Georgia® Coffee. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information, visit www.thecoca-colacompany.com.

Michigan State University has been advancing knowledge and transforming lives through innovative teaching, research and outreach for more than 150 years. MSU is known internationally as a major public university with global reach and extraordinary impact. Its 17 degree-granting colleges attract scholars worldwide who are interested in combining education with practical problem solving.

For MSU news on the Web, go to news.msu.edu.