Conference

Making It In Michigan Conference Going Virtual in 2021 April 27-30 and May 4-6, 2021

The virtual conference features an exciting agenda including:

  • Leading industry featured speaker presentation
  • Concurrent, interactive educational classes offered in three time slots on topics including business development, food safety and nutrition, regulatory compliance and reaching the right customer markets.
  • Direct access to MSU Product Center team members and Innovation Counselors

By holding the conference over the course of two weeks we hope that entrepreneurs, buyers and others will be able to incorporate the educational sessions into their busy schedule as we know it is difficult to find time to “get away” for a virtual programs. 

The conference will feature: 

  • in-depth educational sessions, networking opportunities and take-home resources. 
  • a pitch competition with the Michigan Good Food Fun. 
  • a collegiate chef recipe showdown in partnership with the Michigan Bean Commission.

Featured Educational Sessions

  • Capitalizing on Trends in Today’s Pandemic Driven Reality And Leveraging Social Media To Influence Consumers
  • Building Strong Teams With Bob Fish Of Biggby Coffee And Jermale Eddie Of Malamiah Juice Bar & Eatery
  • On the Cutting Edge: Trends To Know When Marketing Your Business
  • With Crisis Come Change And Opportunity With Dr. Quentin Tyler With Michigan State University
  • Building Successful Partnerships With Major Retailers: A Panel Discussion
    • Buschs
    • Kroger
    • Meijer
    • SpartanNash
    • Whole Foods
  • Community Grocery Retail Panel
    • Oryana Food Co-op
    • Harvest Health
    • Marquette Food Co-op
    • Westborn Markets
    • Capital City Market
  • Market Trends And Regulatory Issues In Beverages
  • How To Get Your Beverages To Market
  • Market Trends And Regulatory Issues In Meat And Dairy
  • Access To Meat And Dairy Processing
  • Getting Started With Value-Added Agriculture
  • Innovative Approaches To Value-Added Agriculture, Next Steps
  • Start Up Tips: Sauces, Dips And Spreads
  • Next Level Sauces, Dips, Condiments And Salsa
  • Processing And Regulatory Issues In Aquaculture
  • Understanding Seafood Sellers’ And Customers' Needs
  • Start-Up Tips: Snacks, Desserts, Dried Goods And Pet Treats
  • Next Level Snacks, Bars And Dried Goods
  • Start-Up Tips: Money, Business Planning And Tech Tools
  • Taking It To The Next Level: Funding, Marketing, & More
  • Start-Up Basics: From Recipe Development To Licensing To Sales
  • How to Make Sustainability Work For You
  • Advanced Processing And Distribution

Your conference registration includes:

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  • Access to your selected sessions live and recordings of all sessions after the conference
  • Digital copies of presentations and reference materials
  • Admission as a viewer to the virtual Marketplace Trade Show